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The brands that will lead the next decade of advertising are not the ones with the biggest production budgets. They are the ones that understand AI video production accurately, without the hype and without the fear. Right now, most brands are operating somewhere between these two extremes. And the misconceptions sitting in the middle are … Read more

An AI music video where creativity and technology come together to produce something that feels completely human, and is a delight to watch from the first frame to the last. This was the creative brief we set for ourselves when making Rang-E-Yaad, a cinematic AI music video produced entirely in-house at Sixteen By Nine (SBN) … Read more

There is a particular version of the AI video story that gets told over and over. It involves blockbuster visual effects. AI-generated sequences in streaming originals. The narrative is cinematic, forward-looking, and almost entirely focused on the entertainment industry. Progress in AI video tools within film and OTT production is genuine and accelerating. But the … Read more

At Sixteen By Nine (SBN) Media, when we started work on our first AI music video, we began with a creative vision and a specific objective: Can we create an AI music video where every element, including the lyrics, composition, arrangement, and visuals, felt intentional and authored? More specifically, could we write human poetry, then … Read more

AI video production is witnessing rapid evolution. At Sixteen By Nine (SBN) Media, we have watched the conversation shift from “Can AI actually make a video?” to “How do we use AI to make something that looks truly professional?” We recently released our AI music video Rang-E-Yaad, and the response was immediate. Across every platform … Read more

Every few weeks, a new AI video tool drops and the internet reacts as though the entire production industry has just been made redundant. Clips go viral. Influencer accounts rack up hundreds of thousands of views. Comment sections fill up with declarations that traditional video production is finished. For Marketing Managers, CMOs, and C-level executives … Read more

Brands today operate in a global marketplace. A product video that performs well in one market has the potential to reach audiences across ten more, provided the language and tone are right. For companies with international distribution, multilingual dubbing is part of the core content strategy. The K.O. Mark project brought this reality into sharp … Read more

Where It Began: A Decision to Make Something Unique At Sixteen By Nine (SBN) Media, we have spent years working across the full range of video production, from corporate films and brand campaigns to film marketing assets and product advertisements. Whenever our team needs a creative breather, we sit down and ask ourselves: What is … Read more

You know the pattern. A handful of creative assets drive the lion’s share of your campaign results. In fact, research from Meta’s own creative teams consistently shows that top-performing ads account for the majority of conversions in any given campaign. They hit the right emotional notes, the pacing is flawless, and the results reflect it. … Read more

In 2023, the conversation around AI video was dominated by its possibilities. In 2024, it shifted to experimentation. By 2026, the bar has moved again. Brands, agencies, and production teams are no longer asking whether AI video production works. They are asking why some AI videos feel credible, and others feel off, even when the … Read more