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Today’s industrial buyer completes around 70% of their research before they ever speak to a sales representative. By the first call, the vendor list has been shortened and the early frontrunners have been picked. That shift is what this guide is built to address. If your sales team is sending text-heavy slide decks and a … Read more
India is bingeing stories sixty seconds at a time. The vertical microdrama, a series of one to two minute episodes built around fast hooks and cliffhangers, has become a daily scrolling habit for millions. The format took off in China around 2018 and has since grown into a global business. India is one of its … Read more
A recent global marketing survey by the World Federation of Advertisers (WFA) found that 77% of brands are now expecting major cost efficiencies from AI-generated brand personas. Magazine Luiza in Brazil has been quietly running a virtual character called Lu since 2003, and she now sits on more than 30 million followers across platforms. McDonald’s … Read more
Here’s what marketing teams at companies need to know before making CSR videos. CSRs videos aren’t just documentation of your initiatives. Done right, they are the most credible brand communication assets. Professionally made CSR videos build trust with consumers, satisfy investor scrutiny, and give your employees something to be genuinely proud of. Explore the video … Read more
AI video production tools have moved from experimental use cases to production pipelines. As of 2026, 78% of marketing teams use AI-generated video into at least one quarterly campaign and 41% of brands now actively use AI for video creation. This doesn’t mean picking up a single ‘best’ tool, prompting it, and handing off the … Read more
What Is Waypoint in Time Lapse Videos? A waypoint is a set of 3D geographic coordinates (Latitude, Longitude, and Altitude) that are programmed into a drone’s flight control system. In construction time lapse videos and hyperlapse videos, waypoints provide precise location in 3D space along with the exact camera angle. Whenever the drone returns for … Read more
The Indian solar EPC (Engineering, Procurement, and Construction) industry is growing steadily, driven by rising conventional electricity costs and India’s target of 500 GW of renewable energy by 2030. As competition intensifies, companies that position themselves as trusted partners for renewable energy projects are more likely to win. For this reason, video marketing for solar … Read more
Sixteen By Nine (SBN) Media is giving out the five key steps every manufacturing company should take before a video shoot at their plant. These steps are important because the camera sees everything. Dust on top of machinery, mismatched PPE, cluttered aisles, idle production lines, stray equipment left in the background of an otherwise strong … Read more
Plant videos for manufacturers provide a visual proof of capability to modern procurement liaisons and C-level executives. When making high-stakes decisions regarding supply chains and vendor selection, trust and risk reduction drive the outcome. 93% of B2B buyers prefer video to place their trust in a brand. Procurement teams at large industrial groups now do … Read more
By the end of 2026, over 60% of digital content is expected to involve some form of AI in its creation. That’s not a distant prediction anymore. It’s the environment your campaigns are already competing in. And yet, most marketing conversations about AI video still happen at the surface level. The more useful questions marketers … Read more
