Corporate Videos for Chemical: The ROI Your CFO Can’t Ignore

Let’s be honest—many Indian CFOs scrutinize budgets with the precision of a seasoned auditor, ensuring every rupee spent contributes directly to the bottom line.

Corporate videos? “Not a necessity,” they’ll say.

But what if the right video could be the strategic tool your company needs—to attract investors, accelerate workforce training, and stand out in competitive industrial markets? It’s time to shift the conversation from “Not needed” to “Yes, but let’s optimize the budget.”

Addressing CFO Concerns—One by One

Objection 1: “Our chemical processes are too complex to explain.”

Response: Imagine simplifying catalytic cracking for a potential investor or regulator—without losing their interest. A well-crafted video with high-quality animations can break down intricate processes into clear, engaging visuals. Think of it as turning technical complexity into compelling storytelling. For example, a short video could demonstrate how your surfactants enhance detergent performance—making the science behind it accessible to a wider audience.

Objection 2: “Video is an unnecessary expense. We’d rather invest in equipment.”

Response: A well-produced video isn’t just a marketing tool—it’s a business multiplier:

• Reduce onboarding time for plant workers with safety training videos, preventing costly accidents.

• Streamline compliance by presenting environmental initiatives in a professional, easy-to-understand format—helping inspections go smoother.

• Expand sales reach—product demonstration videos can engage clients across different regions without the need for extensive travel.

Objection 3: “What’s the ROI? Show me the numbers.”

Response: Let’s look at measurable impact:

• 74% of B2B buyers watch videos before making a purchase decision.

• Potential clients who engage with an informative product video are three times more likely to request a quote.

• Companies using safety training videos report up to a 60% reduction in workplace incidents, translating to lower operational risks and downtime.

Objection 4: “Our sales team and brochures are enough.”

Response: Brochures are useful, but a compelling video can be even more persuasive. Instead of relying on a 50-page technical document, imagine your sales team showcasing a video demonstrating how your fire-resistant coatings perform under extreme conditions. A well-executed visual story can make an immediate, lasting impression.

Objection 5: “We don’t have time for this.”

Response: Outsourcing video production allows your team to stay focused on core business operations while professionals handle content creation. At SBN Media, we take care of everything—from scripting to production—ensuring high-quality results with minimal effort on your end.

Why Video is a Smart Business Move

• Attract Top Talent: Highlight your facility’s state-of-the-art technology and workplace culture to draw skilled professionals.

• Ensure Compliance: Pre-recorded videos on certifications and safety protocols simplify regulatory audits.

• Enhance Investor Confidence: ESG-focused investors appreciate clear, visually engaging presentations of sustainability initiatives.

The Real ROI: Efficiency, Growth, and Risk Mitigation

A CFO’s priorities revolve around three key metrics:
- Lower costs (optimized training, reduced compliance risks)
- Increased sales (higher conversion rates, premium pricing potential)
- Mitigated risks (fewer operational disruptions, better preparedness)

At SBN Media, we offer a customized ROI calculator designed for Indian chemical companies, helping you quantify the financial impact of video investments—GST included. Try it out!

Let’s Start the Conversation

In today’s competitive landscape, Indian chemical companies must think beyond local markets and compete on a global scale. A well-executed video is not just an asset—it’s a 24/7 brand ambassador.

At SBN Media Mumbai, we don’t just create corporate videos; we craft visual narratives that establish credibility and drive business impact.

Ready to explore how video can support your business goals?
Get in touch with us today and let’s discuss a strategy tailored to your company’s needs.