Creative Showcase: OneAssist’s ADLD TVC Masterpieces

Discover how SBN Media Mumbai fused creative ingenuity with technical mastery to reshape the narrative of smartphone protection.

SBN Media Team

4/4/20252 min read

Smartphones are more than just devices—they’re essential companions in our daily lives. For OneAssist’s 2-Year Protection Plan, SBN Media Mumbai crafted a promotional video that not only champions smart protection but also demonstrates our creative and technical expertise in video production.

The Landscape Video – A Masterclass in Creative Direction

Our landscape-format video is designed with meticulous attention to every creative detail, reflecting our director’s vision and technical finesse. Here’s what sets it apart:

  • Dynamic Pop-Out Texts: We integrated animated pop-out texts that punctuate key messages, ensuring that crucial benefits are not only seen but felt. These texts are timed to interact with the visuals, adding emphasis without disrupting the narrative flow.

  • Perfect Brand Color Integration: Every frame is meticulously color-graded to mirror OneAssist’s brand identity. The use of brand colors enhances recognition and creates a cohesive visual experience that reinforces trust and reliability.

  • Immersive Sound Design: Our sound design goes beyond background music—each sound cue is carefully layered to complement the visual transitions. The voiceover is professionally recorded and synchronized perfectly with the visual beats, while ambient sound effects bring scenes to life, adding depth and emotion.

  • Frame Structuring & Composition: Our expert frame structuring ensures that every shot is balanced and compelling. From the rule of thirds to precise framing techniques, each scene is composed to lead the viewer’s eye to the most important elements, creating a visually engaging story.

  • Advanced Visual Techniques: We employed creative transitions and motion graphics that blend seamlessly with live-action footage. This not only adds a modern touch but also keeps the narrative fluid and dynamic, enhancing the overall storytelling.

  • Multi-Language Dubbing & Localization: To reach diverse audiences, the video is dubbed in multiple languages. This strategic approach ensures the message relates well across different cultures without compromising on the creative quality.

New Update: Embracing the Vertical Video Format

In response to evolving digital consumption trends, we recently expanded our creative deliverables with a vertical (9:16) version of the ADLD concept. This format is optimized for the modern, mobile-first audience across various social media platforms. Key strengths of the vertical video include:

  • Optimized for Mobile Viewing: Tailored for smartphones, the vertical format ensures the video occupies the full screen, creating an immersive viewing experience.

  • Short-Form Compatibility: Perfectly suited for platforms like Instagram Reels, YouTube Shorts, and Facebook Stories, it meets the demand for quick, engaging content.

  • Enhanced Visual Impact: The vertical layout allows for bold, dynamic visuals and animations that capture attention immediately.

  • Social Media Ready: Designed to integrate seamlessly with social media feeds, the vertical video format ensures your message is delivered where your audience is most active.

Transform Your Brand’s Story with SBN Media Mumbai

At SBN Media Mumbai, we believe that every frame tells a story. Our work on OneAssist’s promotional videos is a testament to our commitment to creative excellence and technical mastery. Whether it’s through meticulous visual design, innovative soundscapes, or adaptive content formats, our approach is to turn every project into a captivating experience.

Ready to bolster your brand’s narrative? Contact us today and create your visual masterpiece!