Maximize Delivery Upselling with OneAssist’s “Shop Outside of Shop”

Large format retail stores face a common challenge: while customers increasingly value protection plans and extended warranties, only a mere 5% are pitched these services during the initial sale. With busy sales floors and multiple customers waiting, sales teams often rush through transactions, leaving little room to explain the benefits of these valuable add-ons.

The Retail Dilemma

At the point of sale, salespeople are under pressure to serve multiple customers quickly. This often means that Extended Warranty and other VAS plans are overlooked—even though customers desire them. When the opportunity is missed, both the customer and the retailer lose out on the benefits of comprehensive protection and additional revenue.

Introducing "Shop Outside of Shop"

Understanding this gap, OneAssist has developed a groundbreaking initiative: "Shop Outside of Shop." This innovative approach creates a dedicated, one-on-one touchpoint with the customer — ensuring they fully understand and appreciate the benefits of value-added services.

How It Works

• Seamless Dispatch: The Retail Chain dispatches the product as usual.

• Personalized Delivery: The Store Team delivers the product to the customer within 1-2 days.

• The Perfect Pitch: During this delivery window, our trained agents have ample time to present a compelling offer for an Extended Warranty or other VAS plans.

• Smooth Installation: Finally, the Brand completes the product installation, ensuring a complete customer experience.

Each appliance box is pre-labeled with a QR Code. When the product is delivered, our agents walk the customer through the plan details and guide them to scan the QR Code, enabling an effortless purchase.

The Benefits – A Win-Win for Everyone

Our approach has proven results—with a conversion rate where 7 out of 10 customers opt for protection plans. This initiative not only enhances customer satisfaction but also delivers tangible benefits to all parties involved:

• Customers gain valuable Extended Warranties, securing peace of mind.

• Agents earn attractive incentives for every successful plan activation.

• Retail Chains enjoy increased margins and clear, trackable sales through QR Code engagement.

Broadcasting OneAssist’s Vision: SBN Media’s Video Spreads the Message

At SBN Media Mumbai, we partnered closely with OneAssist to create a compelling video that clearly communicated the power of the "Shop Outside of Shop" initiative —

Our dynamic storytelling and creative visuals transformed complex upselling strategies into an easy-to-understand message. This video has been instrumental in educating retailers, empowering them to embrace this delivery upselling opportunity, and ultimately driving higher conversion rates.

Ready to Tap into a New Market?

"Shop Outside of Shop" is more than an initiative—it’s a revolution in customer engagement. By dedicating time for a personalized pitch, you can unlock a previously untapped market, drive higher conversion rates, and significantly boost your retail margins.

Enrich Your Branding with SBN Media

At SBN Media Mumbai, we specialize in crafting dynamic, high-impact video content that tells your story and highlights innovative strategies like "Shop Outside of Shop." If you’re looking to showcase this initiative or any other transformative concept through engaging video content, our creative team is ready to help. We can also create videos in multiple languages.

Let’s collaborate to bring your vision to life!

Unlock the potential of every customer interaction—join hands with us and revolutionize the retail experience. Reach out to us today to discuss your next project!