Proving the Value of Videos in the Agriculture Sector

The agriculture sector is changing rapidly. With climate challenges, shifting consumer demands, and new agri-tech developments, companies must communicate their value clearly. However, when you propose a corporate video, your CFO may ask, “Why spend on a video when operational costs are a priority?” The answer lies in presenting a strong ROI case.

1. Start with the CFO’s Primary Concern: Prove the ROI

Agriculture is a data-driven industry. A corporate video isn’t a “nice-to-have”—it’s a strategic tool to drive measurable results. Consider the following benefits:

• Farmer Education & Adoption:
  Videos can train smallholder farmers on new techniques or products (such as drought-resistant seeds or precision farming tools), reducing travel and training expenses while increasing reach.
  

• Building Stakeholder Trust:
  Investors and regulators value transparency. A video showcasing sustainable practices like soil health and water conservation can help secure grants, partnerships, or better pricing.
  

• Market Expansion:
  A clear video demo of machinery or bio-inputs can shorten sales cycles in new regions by breaking down language and literacy barriers.
  

2. Key ROI Drivers for Agriculture Companies

A. Reduce Training & Support Costs

Farmers and distributors often work in remote areas. Instead of sending teams for in-person training, a multilingual explainer video on equipment use, pest management, or certification processes can be shared digitally, reused over time, and updated easily.

B. Strengthen B2B and Government Relationships

Agriculture relies on partnerships—from seed distributors to climate resilience organizations. A video that highlights your company’s environmental and social commitments (for example, carbon-neutral supply chains or women-led cooperatives) can make your pitch more compelling in grant proposals and tender submissions.

C. Increase Sales with Authentic Storytelling

Today’s consumers care about the “farm-to-fork” story. A video that shows your sustainable practices—such as regenerative farming and fair labor conditions—can justify premium pricing and attract ethically minded buyers.

3. Anticipate and Address Objections

Objection: “Videos are too expensive for our budget.”
Response: Modern video production is scalable. A modest investment (for example, ₹5 lakh for a high-quality testimonial video) can yield significant long-term value through faster sales, grants, or investor funding.

Objection: “How do we measure success?”
Response: Track clear metrics such as:

• Fewer support queries after launching training videos

• Higher engagement rates on social media (videos typically get three times more shares than text posts)

• Increased lead generation from video landing pages (e.g., “Contact us” clicks after a product demo)

4. Present Your Case Professionally

Frame your pitch in language that speaks directly to the CFO:

1. Problem: “We’re struggling to stand out in a crowded agri-input market.”

2. Solution: “A corporate video will highlight our unique technology and sustainability practices.”

3. ROI: “Based on industry data, this video could generate ₹X in new contracts or ₹Y in cost savings within 12 months.”

Start with a pilot video—perhaps a 2-minute explainer on a new product line with clear key performance indicators. Once the results are clear, the next step becomes an easy decision.

5. Final Thoughts

In agriculture, trust is a crucial asset. A corporate video does more than tell a story—it educates, informs, and builds credibility. Remember, just as farmers invest in seeds today for tomorrow’s harvest, a corporate video plants the seed for future growth.

Ready to Grow Your Business with Video?

Need expert guidance on creating a compelling corporate video that drives measurable results? Contact SBN Media today to learn how we can help you design and execute a video strategy that works for your agriculture business. Get in touch with SBN Media today!