Top 10 Video Ideas to Strengthen Your Chemical Industry Brand

The chemical industry plays a crucial role in modern life — from producing materials used in electronics and construction to driving advancements in medicine, farming, and clean technology. Yet, because of the technical nature of the work, strict regulations, and environmental concerns, the real value and progress happening in the sector often go unnoticed.

Video is one of the best tools chemical companies can use today to explain what they do, clear up misconceptions, and show the real impact of their work — both in science and in society.

Here are 10 straightforward video ideas that can help chemical companies build trust, attract partners and talent, and stand out in a competitive market:

1. Inside the Plant: Show How It Works

Give people a clear look at your production process. Use drone shots and expert voiceover to walk viewers through each stage — from raw material handling to the final product. It shows transparency, builds credibility, and highlights your team’s technical know-how.

2. Meet the Experts

Put your people on camera. Short interviews with your scientists, engineers, or lab technicians give your company a human face. Let them explain what they do and why it matters — it builds trust and shows your company is full of real, passionate professionals.

3. Sustainability That Speaks for Itself

If your company is working on reducing waste, switching to cleaner production methods, or creating eco-friendly products, show it. A video that captures these efforts visually — with real examples — helps counter negative assumptions and builds a positive brand image.

4. From Lab to Real Life

Follow one product's journey — from the first round of lab experiments to large-scale production and its actual use in the real world. Show footage of lab testing, machinery at work, and the end product being used. It’s a great way to explain your process in a way anyone can understand.

5. Safety First, Always

Safety is a big deal in your industry. A behind-the-scenes video showing safety drills, protective systems, training sessions, and how you deal with emergencies helps assure clients, employees, and partners that you're serious about protecting people and the environment.

6. What Your Products Make Possible

Create short videos that show how your chemicals are used — whether in medicines, electronics, plastics, or farming tools. Focus on how your work solves problems and adds value to industries and everyday life.

7. Step Inside Virtually

If you can’t easily bring visitors into your plant, bring the plant to them. A 360° or virtual video tour allows customers, partners, or new hires to look around your facility from wherever they are. It’s useful for training, sales, or just showing off what you’ve built.

8. What’s Coming Next

If your team is working on new materials, cleaner alternatives, or breakthrough processes, talk about it. Share what’s happening in your R&D department and how your company plans to stay ahead in the years to come. This shows you’re not just keeping up — you’re moving forward.

9. How You Maintain Quality

Explain how your company checks and maintains product quality — whether through lab tests, certifications, or compliance checks. A short behind-the-scenes video can help reassure partners that your products are consistent, reliable, and ready for global markets.

10. Work With Us: Life at Your Company

If you’re looking to hire or retain talent, make a video that shows what it’s like to work at your company. Include employee stories, growth opportunities, team culture, and how people feel about the work they do. It’s a simple but effective way to attract the right people.

Final Word

In a technical field like chemicals, video helps you explain things better, connect with more people, and build trust with your audience — from customers and investors to future team members.

SBN Media Mumbai works with manufacturing and industrial brands to make video content that’s clear, professional, and true to your work. Whether it’s showing your plant operations or breaking down a product journey, we help you tell your story simply and effectively. Reach out to us today!