Will AI Transform Business Video Production? Insights from Wistia's Production Chief

When it comes to corporate video production, here's a startling fact: it typically takes marketing teams two weeks to create a single video from concept to completion. As one of the leading corporate video makers in the industry, we've seen firsthand how this timeline can strain resources and delay crucial marketing campaigns.

But what if you could dramatically cut that time while maintaining – or even enhancing – the quality of your business video production? This is where artificial intelligence enters the picture. Chris Lavigne, Head of Production at Wistia, explains how AI is transforming professional video production agencies and what this means for your next marketing video.

The AI Revolution in Corporate Video Services

"Imagine creating a video without writing a script or picking up a camera," Lavigne suggests. It sounds like science fiction, but for modern brand video creators, it's becoming reality. Through our corporate video production services, we're seeing how generative AI is revolutionizing every stage of video creation. From scriptwriting to editing and transcription, tasks that once took days can now be completed in seconds.

But here's what's really exciting: according to Lavigne, AI isn't just about saving time. "For me, AI is opening the door to new ideas, new executions, and new visuals that I may not have come up with on my own. It's expanding my creative palette, not just saving me time," he explains.

Real-World Applications in Video Production for Businesses

Let's break down how AI is transforming different aspects of corporate video marketing:

1. The Creative Process

Remember staring at a blank page, struggling to start your script? As experienced corporate video makers, we've all been there. Now, AI tools like ChatGPT can generate complete video scripts in minutes. Lavigne demonstrates this perfectly: "I can input a prompt and get an incredible starting point to take me from zero to 100. I can input how long I want the video to be, how detailed I want it to be, and what style of video I want it to be."

However, he cautions against purely AI-generated content: "You still need to add your perspective, personality, or brand touch. It's not as simple as inputting a prompt and pasting the output into your marketing efforts."

2. Production and Post-Production Magic

In our high-quality corporate video production work, we're increasingly using AI tools like Runway AI for sophisticated editing tasks. Remember those tedious hours spent removing unwanted objects from footage? AI now handles this in minutes.

Think about transcription too. Tools like Descript are transforming how brand video production services approach editing. "When you find the use case that you can use this software for, it blows your mind how much time you can possibly save," Lavigne notes.

The Human Touch in Corporate Video Services

Here's a crucial point that often gets overlooked in discussions about AI and corporate video production cost: while AI can reduce expenses and speed up processes, it can't replace human creativity.

As Lavigne puts it, "It's almost instinctual for a great editor to understand beats, pacing, camera movements, and what music can best elevate a scene at a certain time. All of these pieces are rooted in the creative and personal decisions by the storyteller. There's no substitute for that."

Looking to the Future

Will AI replace professional video production agencies? Lavigne draws an interesting parallel: "The reaction to AI is similar to the arrival of a bunch of different technologies, like photography. If you can just photograph something, why do you need an artist to paint it? In reality, that's not quite what happened."

Instead, we're seeing AI emerge as a powerful ally in corporate video marketing. It's not about replacement – it's about enhancement. The most successful brand video creators will be those who master the art of combining AI efficiency with human creativity.

The Bottom Line

As experts in video production for businesses, we're incredibly excited about AI's potential. It's allowing us to deliver higher quality content more efficiently than ever before. But remember Lavigne's key insight: "Now is the time for video marketers to put their creative fingerprints over their work. That's how you'll stand apart."

The future of corporate video production isn't about choosing between AI and human creativity – it's about bringing them together to create something extraordinary.

Want to see how AI-enhanced corporate video services can transform your marketing strategy? Ready to embrace the future of video? As Mumbai's leading video production house, SBN Media combines cutting-edge AI technology with over a decade of storytelling expertise.

Let's start a conversation about your next project on the road to transforming your brand's video strategy.