5 Types of Corporate Videos You Must Make in 2026

Video is where attention lives. Buyers watch before they read. Employees absorb information faster through visuals. And social algorithms consistently reward video content above everything else.

A combination of experienced creative teams and smarter production tools including AI powered editing, means businesses of all sizes can now produce content that looks and feels genuinely premium. AI has played a role in bringing costs down, but the bigger story is that great storytelling, strong strategy, and the right creative partner are more important than ever in making video content that actually works.

We have also included some real examples from SBN Media's own work throughout this guide, so you can see exactly what is possible when the right creative thinking meets the right production tools.

Here are the five types of corporate videos worth investing in this year.

1. Brand Films: Telling the World Who You Are

This is your "who we are" video. It belongs on your homepage, your LinkedIn profile, and your pitch decks. Done well, it builds instant trust with people who are discovering your brand for the first time.

A great brand film goes beyond listing what your company does. It captures why your company exists, what it stands for, and the feeling your brand creates in the lives of the people it serves. The most memorable brand films are the ones that make a viewer feel something before they fully understand what is being sold.

SBN Media Approach:

The best brand films move people from information to emotion. When MSD, the global pharmaceutical company, needed to communicate the scale and reliability of its supply chain, it partnered with SBN Media to shift the narrative away from warehouse statistics and logistics data. The film was produced entirely using AI-powered visuals, with zero physical shoots. No cameras, no location crews, no travel. Instead, SBN Media built a fully digital world that felt cinematic, branded, and deeply real. The entire film was anchored around one powerful idea: "Never Lose a Dose." That single line transformed a logistical achievement into a humanitarian commitment, and every AI-generated frame was crafted to serve that emotional truth.

https://youtu.be/iz0b_ntegXs?si=yE8nOzpRMCXhvq7f

Similarly, when La Dazzle, a premium modular kitchen brand, approached SBN Media, the brief was not simply to show beautiful kitchens. It was to capture the feeling of aspiration and arrival, the quiet, private moment when a family realises their life has genuinely moved forward. SBN Media produced the film entirely through AI-powered generation, building an idealised version of the La Dazzle kitchen world that no physical shoot could have created with the same level of perfection and flexibility. The result was a warm, cinematic film that did not just showcase products. It told the story of a dream becoming real.

https://youtu.be/Cj42UPrlUXM?list=TLGG2zmavvUkLq8yNTAyMjAyNg

Both films were powered by AI from the ground up, and both worked because they started with a strong human insight and a clear emotional direction. The technology served the story, and the story connected with the audience.

Every brand film is different, and the production approach should always serve the creative vision rather than the other way around. Physical shoots bring a layer of authenticity and human warmth that is genuinely powerful, while AI-powered production opens up a completely different level of creative possibilities. The strongest brand films often live somewhere between both approaches. The right approach depends on the story being told, and SBN Media has the experience and capability to deliver both.

2. Explainer Videos: Showing Exactly What Your Product Does

If your audience needs to understand a complex product or technology before they can trust it, an explainer video does that work for you. These focused, well-structured videos take something technical and make it feel clear, compelling, and accessible to anyone watching.

The best explainer videos do not just describe a product. They build confidence. By the time a viewer finishes watching, they should understand what the product does.

SBN Media Approach:

SBN Media produced an explainer video for Waaree ESS, and the brief was as technically demanding as it gets. Waaree ESS manufactures both individual LFP Prismatic Battery Cells and fully containerised Battery Energy Storage Systems, known as BESS, designed for utility-scale energy storage across India and global markets.

The challenge was taking all of that technical depth and turning it into something a viewer could follow, understand, and feel genuinely excited about. The video also needed to carry the weight of Waaree's larger story, a company building India's first fully integrated gigafactory for BESS and cell manufacturing, with a planned production capacity of 4 GWh for cells and 5 GWh for BESS systems by 2028. The video had to reflect this ambition clearly.

The video was built around Waaree's core brand promise: "Made in India, Made for the World." Every visual decision, every line of narration, and every product detail was framed through that lens of national pride and global ambition.

https://youtu.be/mLAY0oKEp8g?list=TLGG1jJJe2-CB9MyNTAyMjAyNg

3. Product and Service Deep-Dive Videos: Making the Complex Feel Simple

When your product or service is technically sophisticated, a 30 to 60-second advertisement can only do so much. A short ad is brilliant for capturing attention and building awareness, but it rarely has the room to address the real questions a buyer carries in their mind before making a considered purchase decision.

This is where product and service deep-dive videos become essential. These are longer, more detailed videos that carry the same energy and visual quality of a great advertisement but go much further into the product or service itself. They walk the viewer through features, explain how things work, address hesitations, and build the kind of genuine confidence that turns an interested viewer into a committed buyer.

For B2C brands especially, where the purchase involves a significant investment or a degree of technical understanding, deep-dive videos bridge the gap between curiosity and conversion. They respect the intelligence of the buyer, give them everything they need to make an informed decision, and do it in a way that feels engaging rather than overwhelming.

SBN Media Approach:

SBN Media produced a deep-dive video for the Waaree Radiance Solar Kit, an all-in-one rooftop solar solution by Waaree Energies, one of India's leading solar brands. The product itself is genuinely impressive, offering homeowners a complete, expertly engineered solar ecosystem in a single package.

SBN Media approached this video with a hybrid production model, combining a live shoot with an on-site anchor at real Waaree installation locations, with AI-powered visual sequences that brought the invisible parts of the product to life. The anchor provided the human credibility and warmth that high-ticket purchases demand. Real drone footage of housing societies with completed solar installations gave viewers social proof. Actual components placed on the camera gave the product physical weight and tangibility.

Where AI-powered visuals truly made the difference was in showing what a camera physically cannot capture. The internal flow of DC to AC current through the inverter, the fire-retardant layers inside the cables, the underground chemical earthing system, and the bifacial panel capturing reflected light from both sides were all brought to life through AI-generated visuals. These are the features that matter most to a cautious buyer, and they are precisely the features that traditional filming cannot demonstrate. By making the invisible visible, the video answered the questions a homeowner genuinely needs answered before saying yes.

https://youtu.be/FbrMy_PfI70?list=TLGGcLLOvUGvdhMyNTAyMjAyNg

4. Awareness/CSR Videos: Showcasing the Change You Create

If your organisation is running initiatives that are improving lives, supporting communities, or strengthening the environment, those efforts should not remain internal reports or annual CSR documents. Awareness and CSR videos allow you to showcase the real people being impacted, the problems being addressed, and the tangible change being created. They humanise your brand, build credibility, and inspire trust among customers, partners, and stakeholders.

For companies operating in industries that are directly linked to human well-being, such as healthcare, energy, agriculture, finance, or essential services, awareness campaigns become even more important. When you are contributing to public health, safety, sustainability, or quality of life, educating people through well-crafted videos helps amplify your mission. It positions your company not just as a business, but as a responsible contributor to society, one that informs, empowers, and actively works toward the betterment of lives.

SBN Media Approach:

SBN Media partnered with Zydus Lifesciences to produce "The Easiest Exam," a breast cancer awareness film designed to encourage women across India to perform regular breast self-examinations. The subject matter carries natural hesitation. People rarely engage willingly with health topics that feel heavy or clinical, and the challenge was to break through that hesitation without raising anxiety.

The creative approach was built around empathy first and information second. Rather than opening with statistics or medical warnings, the film begins with three universally relatable moments: a young woman rushing to get ready for work, a mother dropping her child at the school bus, and an elderly woman enjoying a quiet cup of tea. There is no medical equipment in sight and no urgent music. The viewer is simply invited into the world of these women before the message is introduced.

The hook arrives through a gentle dialogue exchange where a loved one, a husband or partner, offers a quiet reminder: "Don't forget today." This creates a moment of natural curiosity that draws the viewer in before revealing that the reminder is about the breast self-exam. By the time the message lands, the viewer is already emotionally connected to the characters.

The film's core message, "Do Haath, Teen Minute" (Two Hands, Three Minutes), was a deliberate act of simplification. By reducing the task to two simple metrics, the campaign removed the logical excuses and transformed a perceived medical procedure into a quick, manageable act of self-care. The title itself, "The Easiest Exam," reframes the association entirely, making the task feel approachable rather than daunting.

"The Easiest Exam" was produced entirely using AI-powered visuals, with every character, environment, and scene generated through SBN Media's AI workflow. This approach gave the creative team full control over the emotional tone of every frame. Lighting was kept warm and domestic, settings were placed in private home environments, and characters were designed to look like familiar, everyday women rather than unattainable models. The result was a film that felt deeply human despite being entirely AI-generated.

https://youtu.be/3BGsBxYP_Ik?list=TLGGY2-Z8rRi3pcyNTAyMjAyNg

5. Employee Engagement/Motivation Videos: Building Stronger Teams

Employee engagement and motivation videos are not internal communication add-ons; they are strategic tools that shape culture, alignment, and performance. When companies invest in their people, those efforts should be clearly communicated, reinforced, and celebrated.

Whether it is onboarding new hires, recognising achievements, driving change initiatives, or motivating teams during critical business phases, well-crafted engagement videos energise employees and remind them why their work matters. In the long run, motivated employees do not just perform better; they become brand ambassadors who contribute to stronger retention, productivity, and culture.

SBN Media Approach:

SBN Media produced an employee engagement and inspiration music video for Asian Paints, one of India's most iconic and respected brands. The video creatively takes the viewer inside the world of Asian Paints, showcasing real employees in their element, the vibrant workspaces they occupy, the way teams collaborate, and the collective energy of people who take genuine pride in the brand they represent.

Asian Paints has always stood for colour, creativity, and the transformation of spaces. The video reflects exactly that. Rather than relying on scripted interviews or formal talking head segments, we captured the ambitions of employees at Asian Paints through a high-energy music video. Such creative videos help generate a sense of belonging and remind employees that the work they do, and the brand they represent, genuinely matters.

https://youtu.be/VlmYreoJW_I?si=zzossRHsfCdRdMYb

FAQ

How long does it take to produce a corporate video?

Timelines vary depending on the type and complexity of the video. A brand film typically takes two to four weeks from brief to delivery, while shorter social content and awareness videos can move faster. SBN Media works closely with clients to build timelines that suit their launch schedules and business goals.

What type of corporate video should a company start with?

A brand film is usually the strongest starting point. It establishes who you are, what you stand for, and why your audience should trust you. Everything else, from product videos to social content, builds on that foundation.

How many corporate videos should a company produce each year?

A solid starting point is one brand film, two to four product or awareness videos, and a steady output of social content throughout the year. The right mix depends on your industry, your audience, and what stage of growth your brand is at.

Does every corporate video require a physical shoot?

Not always. The production approach should always serve the creative vision. Some projects are best brought to life through physical shoots with real people and real environments. Others call for a hybrid approach or fully digital production. The decision should be guided by what the story needs, not by a fixed formula.

How do you measure the success of a corporate video?

Success looks different for each video type. Brand films are measured by reach, engagement, and the trust they build over time. Product and explainer videos are measured by conversion and enquiry rates. Awareness and CSR films are measured by the conversations they start and the communities they reach.

Conclusion

Corporate video in 2026 is about one thing above all else: telling the right story in the right way. The brands that are winning are not simply the ones with the biggest budgets. They are the ones with a clear message, a genuine understanding of their audience, and the creative ambition to bring it all to life with quality and intention.

The five video types covered in this guide each serve a distinct purpose. Together, they form a complete content strategy that builds trust, communicates value, educates buyers, and strengthens the culture within your organisation. The brands that invest in all five consistently are the ones that stay top of mind, earn the trust of their audience, and convert that trust into real business outcomes.

If you are ready to take your video strategy to the next level, SBN Media is the partner you want in your corner. From brand films and product deep-dives to awareness campaigns and social content, SBN Media brings together experienced creative thinking, deep industry knowledge, and a production capability that is built for the demands of modern business communication. Every project starts with a genuine understanding of your brand and ends with content that you are proud to put your name on.

Get in touch with SBN Media and let us build something worth watching.