Escaping

The Brand Parity Trap

Your products are designed for security and growth, but your brand is likely facing one of these critical, margin-eroding challenges:

• The Race to Parity When every institution's messaging converges on rates, returns, and security, your brand becomes interchangeable. This forces you into a commoditized battleground where the only lever left is price.

• Building Brand Recall: The language of finance creates a natural wall between you and your customer. This complexity breeds doubt, not confidence, preventing the deep-seated trust required for long-term relationships and high-value accounts.

• The Content Treadmill: Without an emotional connection, customers see financial institutions as utilities, not partners. They are transactional, disloyal, and will switch for a fractional benefit, destroying customer lifetime value (CLV).

For BFSI Brands, we present:

THE "TRUST & AUTHORITY" PACKAGE

1. Brand Film (The "Why Us" video): A 60-second video establishing your brand's mission and commitment to customer financial security. Focus will be on trust, heritage, future-readiness, etc.

2. Animated Explainer (The "What is it" video): A clear, 60-second animated video demystifying a core product like a SIP, Mutual Fund, or a specific insurance policy.

3. Social Media Ad (The "Why Now" video): A 15-30 second, direct-response video ad for platforms like LinkedIn or Facebook, highlighting a specific offer (e.g., competitive home loan rates, new investment fund, new type of policy, etc).

4. Customer Testimonial Video (The "Proof" video): A professionally produced video featuring a satisfied client (or an anonymised case study with motion graphics) explaining how your service helped them achieve their financial goals.

5. Market Insights Video (The "Expertise" Video): A short, easily updatable corporate video where one of your experts explains a current market trend, positioning your brand as a thought leader.

This package is designed to build credibility, simplify complex products, and guide your customers through the decision-making process.

Brand Storytelling Suite

Our framework for engineering trust and building a narrative asset that appreciates over time

Core Brand Films

5 x 60-second core brand films to showcase your brand's essence.

Social Ads

10 x 15-second social ads for effective A/B testing and engagement.

Animated Stingers

5 x animated text/logo stingers for reusable branding assets.

Strategy Session

A 60-min call on how to best deploy the video assets for your campaign

The Investment

₹39,500 ($450) per "suite" (i.e., per 60s video and its derivatives).

Total: ₹197,500 ($2250).

People don't choose a product; they choose a partner for their future

We build the narrative that proves you're the right one

The strategic storytelling partner for India’s most forward-thinking brands

Here's what our customers say

"The video-making process and the final outcome were just fantastic. The team was highly creative, attentive to our vision, and delivered a product that truly captured our brand essence. Their seamless execution, attention to detail, and commitment to high-quality results made the entire experience smooth and highly satisfying. We look forward to future collaborations and highly recommend SBN Media Group to anyone seeking innovative and reliable partners."

Sugandha Agarwal

Executive Manager (LaDazzle)

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Need more?

We can create a custom package for your entire holiday campaign.

Book a call to discuss

Launch campaigns in 2 weeks, not 2 months

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