64 Ads, 4 Languages, 7 Days: The AI Ad Film Campaign That Rewrote the Rules for Retail Marketing

Mumbai: During the peak of the festive season, Reliance SMART Bazaar, one of India's leading retailers, launched a comprehensive advertising campaign across multiple regions and platforms. What normally takes months of planning and production was achieved in under seven days. The secret? A pioneering collaboration with Mumbai-based Sixteen By Nine (SBN) Media that leaned heavily on an AI-assisted production workflow.

Sixteen By Nine (SBN) Media creates realistic AI Ads for Reliance SMART Bazaar within 7 days

The massive output included 64 distinct, ready-to-run ad films. This encompassed 8 unique creative concepts, each localized for 4 different languages (Hindi, Tamil, Telugu, and Kannada) and delivered in 2 different screen formats, widescreen for TV and vertical for mobile. It was a landmark moment for Indian retail, showcasing a new way to create high-quality marketing at an unprecedented scale and speed.

Final output: 8 × 4 × 2 = 64 videos, each tightly edited and optimized for immediate deployment.

Sixteen By Nine (SBN) Media vs Others: The Difference in Making

Imagine needing over 60 unique ad films for a massive festive campaign, localized for four different regions, and formatted for every screen size. The deadline? One week. For a traditional production house, this is an impossible brief, tangled in the logistics of shoots, crews, and lengthy edits. For Sixteen By Nine (SBN) Media, it represents a new standard.

The Reliance SMART Bazaar Ads have set a new standard in the world of commercial video production

A Mumbai-based Production House who have already established themselves in the Indian AI Video space, Sixteen By Nine (SBN) Media describes the campaign as a milestone. This is because it was the first time that a large national retail brand entrusted its full festival ad push to AI-driven production workflows, starting from script and storyboarding to photoreal generation, choreography of visuals, and regional voiceover localisation. The work combined realistic visual generation with rigorous human direction, punchy offer-copy, tempo-driven editing, and crisp voice-over that lands immediately in a tight 15-second window to match online advertising slot requirements.

Sixteen By Nine (SBN) Media is a premier AI-first Video Production house in Mumbai

“This project was all about speed without compromise, and creating AI Videos with such creativity and techniques that don’t look like AI,” said Gourav Ghosh, Producer, SBN Media. “Reliance SMART Bazaar wanted cinematic, energetic ad films that read perfectly in 15 seconds. That meant we invested heavily in prompting, timing, and language adaptation upfront so each cut hit the offer, visually and emotionally, with no wasted frames.”

Sixteen By Nine (SBN) Media invested heavily in AI Video Prompting to create relatable ultra-realistic ads

Video Package Offer for Food & FMCG Brands

The Workflow: How Human Creativity and AI Work Together

Sixteen By Nine (SBN) Media combined creative leadership with modular production systems to meet the deadline:

• Rapid Ideation + Tight Scripting: The eight ad concepts were wire-framed and scripted with an immediate eye on a 15-second runtime to avoid last-minute edits.
  

• Parallel Localisation: After a single approved master script, localization teams worked in parallel to create region-specific scripts and VO directions, ensuring simultaneous turnaround across four languages.
  

• Photoreal Visual Generation + Human Curation: AI-assisted generation produced high-quality visual assets. Sixteen By Nine (SBN) Media’s directors and editors curated and composed those assets to preserve cinematic realism.
  

• Audio & VO pipelines: Professional VO artists recorded in each language, and engineers mixed punchy, offer-forward audio tracks to fit the 15-second edits.
  

• Format Exports and QC: Each concept was reframed for landscape and vertical formats, color-graded, and subjected to strict Quality Check to ensure brand compliance and media readiness.

A social announcement by Gourav summarising the delivery can be seen on LinkedIn: Click to view Linkedin Post

Why this matters

For brands, the campaign demonstrates that high-volume, multi-market, creative campaigns no longer require months of production lead time. By combining human creative direction with AI-driven production efficiencies, Sixteen By Nine (SBN) Media delivered a retail-ready campaign at a speed and scale that traditionally would have required far larger teams and budgets.

AI Videos that don't look like AI, now available at a fraction of the cost and turnaround time.

“This shows what’s possible when creativity and technology are orchestrated properly,” explained Gourav. “SMART Bazaar wanted to explore AI-driven videos, and we delivered them a full-funnel campaign designed to perform seamlessly across every type of screen.”

Sixteen By Nine (SBN) Media delivered videos in vertical and horizontal screen formats

About SBN Media

SBN Media Mumbai (Sixteen By Nine Media Mumbai) is a pioneering video production company specializing in AI Brand Films and AI Ads. Combining creative expertise with cutting-edge AI technology, we're transforming how businesses communicate through video.

For more information, please contact:

Gourav Ghosh

Producer, Sixteen By Nine (SBN) Media

Mumbai, MH - 400065

Email: gourav@sbnmedia.in

Reliance SMART Bazaar Youtube Channel: www.youtube.com/@smartbazaarIndia