A Guide to Make Brand Videos for Manufacturing and Industrial Sector

Why Short Videos Matter for Industrial Brands

In a crowded market, decision-makers don’t have time for long demos. A tight, well-crafted 40-second clip can:

• Grab attention within the first few seconds
  

• Showcase your strengths—from scale to quality checks
  

• Build trust through data and client praise
  

• Drive inquiries by ending on a clear brand message
  

At SBN Media Mumbai, we’ve seen how a brief, focused video can open doors with engineers, contractors and procurement teams.

40-Second Video Script Template

Capture these eight key scenes, then hand your clips off to an editor for a crisp final cut..

Focus Areas

1) Show Your Scale

Capture the full breadth of your operation to convey your capacity and reliability in a single frame.

2) Define the Problem
Highlight the real-world challenges your products solve, setting up the need for your solution.

3) Show Your Expertise
Film moments where your team’s skill and process come through naturally, underlining your industry know-how

4) Prove Performance
Include clips of your products in action or under test to build confidence in their durability.

5) Humanize Your Brand
Showcase the people behind your company—team interactions and everyday tasks bring warmth and approachability.

6) Back It with Facts
Weave in shots of key data or results displays to give your message authority and clarity.

7) Build Credibility
Feature genuine customer feedback or milestone footage to demonstrate your track record.

8) Finish with Branding
End with a clean, memorable shot of your logo or flagship product to reinforce brand recall.

Ready for professional support?
If you’d like expert video services to turn your raw footage into a standout 40-second brand film, SBN Media Mumbai is always here to help.

Waaree Energies Short Video

Define The Problem — what solution does your product provide?

Show how your product is of superior quality - highlight its best features

Provide all key data and facts in a visually appealing shot

Finish with good branding elements towards the end