Behind the Brand Film for RoshanSpace’s ProDigi TWINN

At SBN Media Mumbai, we specialize in transforming technical breakthroughs into compelling narratives. Our recent collaboration with RoshanSpace showcases our exceptional video production capabilities and our commitment to crafting stories that not only inform but inspire.

The Challenge: Capturing Revolutionary Technology for WOO Awards 2025

When RoshanSpace approached SBN Media with their groundbreaking ProDigi TWINN technology, they had a clear vision. They needed a partner who could transform their technological innovation into an award-worthy case study video for submission to the prestigious WOO Awards 2025. The challenge was multifaceted: highlight the technological prowess of ProDigi TWINN, showcase its proprietary Screen-Sync Tech, and demonstrate its real-world impact through the successful "Fasting Made Easy" campaign by Rebel Foods.

ProDigi TWINN represents a revolutionary advancement in DOOH (Digital Out-of-Home) advertising—India's first Screen-Sync Tech that utilizes a LAN-based API system to synchronize content across four massive screens totaling 5,400 sq. ft. on Mumbai's Eastern Express Highway. This innovative technology creates seamless movement and immersive 3D illusions, offering brands an unparalleled creative canvas to capture the attention of thousands of daily commuters.

SBN Media's Approach: Crafting Excellence Amidst Tight Deadlines

With tight deadlines looming and the prestigious WOO Awards 2025 submission date approaching, SBN Media's team rose to the challenge. Our approach combined technical expertise with creative storytelling to develop a compelling case study video that would not only meet RoshanSpace's objectives but exceed expectations.

1. Strategic Visual Storytelling

While RoshanSpace engineered the tech, we engineered the story. The video seamlessly combined the technical, synchronized, and immersive aspects of ProDigi TWINN without using any heavy technical jargons. Through the lens of successful campaigns, our team created a multi-layered narrative to showcase the creative prowess of ProDigi TWINN.

2. Showcasing Campaign Success Through Cultural Context

A key element of the video was highlighting the successful implementation of the "Fasting Made Easy" campaign by Rebel Foods during Navratri. During this culturally significant festival, when millions observe fasting traditions, Rebel Foods leveraged ProDigi TWINN's capabilities to reach high-intent customers during peak engagement hours. Our video captured how their campaign resonated with fasting office-goers looking for convenient and compliant food options.

3. Technical Excellence in Presentation

SBN Media's production expertise shone through in our technical execution:

• Voiceover-Driven Clarity: A professional, authoritative voiceover anchored the film, breaking down complex innovation into accessible concepts

• Data Visualization: Clean, modern graphics illustrated campaign metrics and impact

• Premium Sound Design: An uplifting soundtrack complemented the visual storytelling

• Cinematic Transitions: Smooth camera movements highlighted the synchronized nature of the displays

The final video is a testament to SBN Media's ability to deliver excellence even under tight deadlines.

SBN Media's Video Production Excellence

This project exemplifies SBN Media's core strengths in video production:

1. Technical Proficiency: Our team combines cutting-edge production techniques with creative vision to deliver visually stunning content

2. Strategic Storytelling: We transform complex concepts into engaging narratives that resonate with diverse audiences

3. Deadline-Driven Excellence: Even with tight timelines, we maintain the highest standards of quality and creativity

4. Client-Centric Approach: We work closely with clients to ensure their vision and objectives are fully realized

5. Award-Worthy Content Creation: Our videos are designed to stand out in competitive environments, whether in boardrooms or award ceremonies

At SBN Media Mumbai, we don't simply produce videos—we craft visual experiences that elevate brands, showcase innovations, and drive results. Our work with RoshanSpace demonstrates our commitment to excellence in video production and our ability to transform technical achievements into compelling stories that captivate and inspire.

Whether you're launching a revolutionary technology, showcasing a successful campaign, or building your brand's legacy, SBN Media has the expertise, creativity, and technical prowess to bring your vision to life through premium video production.

Ready to transform your innovation into an award-worthy story? Contact SBN Media today and discover how our video production excellence can elevate your brand.