At a Glance

Important Information about this project

Client Name: BirlaNu (Birla Group – CoverMax Putty)

Industry: Building Materials / Construction

Purpose: To promote BirlaNu CoverMax Putty as a superior, time-saving, and high-quality alternative to ordinary putty.

Platforms: Youtube, Instagram, Facebook, X

Brief: Highlight the product's 20% extra coverage, superior whiteness, and ease of application, emphasizing that it saves time for painters to enjoy festivals with their families.

Camera / AI Tools Used: ARRI Alexa, Midjourney and Runway Gen-2/3

Editing Software Used: Final Cut Pro

FAQs

1. How does AI specifically enhance the "CoverMax Putty" brand narrative?

AI allows us to move beyond literal "product demos." For BirlaNu, we use Generative AI to visualize the 20% extra coverage through surreal, seamless transitions—showing walls morphing into protective "castles" and festive dreamscapes. It elevates a commodity (putty) into an emotional experience of "security and pride."

2. How was the 20% extra coverage claim visualized using AI tools?

5. Why use AI for a construction product instead of traditional VFX?

4. How do you maintain visual consistency between the actor and AI environments?

3. What is the benefit of an "AI-First" workflow for time-sensitive campaigns?

Traditional VFX for building materials often looks "plastic." AI models trained on real-world architectural data produce organic, "imperfect" textures that look like real white cement. It provides High Fidelity at 40% less cost than high-end 3D rendering.

For festival-themed ads (like Diwali or Holi), speed is critical. Our AI pipeline (using Runway Gen-3 and Midjourney) reduced the post-production cycle from 8 weeks to under 3 weeks. This allows the brand to react to market trends and seasonal shifts in near real-time.

Instead of expensive, time-consuming CGI, we used AI-driven motion synthesis to create hyper-real textures that expand across the screen. This allows the viewer to "feel" the smoothness and scale of the coverage in a way that traditional cameras cannot capture in a single shot.

We use AI-assisted Color Grading in DaVinci Resolve and Neural Depth Maps to ensure that the lighting on the painter (Live Action) perfectly matches the AI-generated "castle" or home backgrounds. This "Seamless Hybridity" ensures the human element remains authentic while the background remains magical.

6. How does AI help in communicating the "Time-Saving" benefit to painters?

The core brief was "saving time for families." AI allowed us to create surreal time-lapse sequences where walls finish themselves in seconds, transitioning instantly from a construction site to a festive home. This visual "shorthand" communicates the product's efficiency better than any dialogue.

7. Is the AI content legally safe for global broadcast?

Yes. We utilize Enterprise-Grade AI tools (like Adobe Firefly) trained on licensed datasets. Every "castle" texture and festive background element is ethically sourced and IP-compliant, ensuring that BirlaNu’s legacy of trust remains protected across all digital and television platforms.

8. What is the resolution?

While raw AI output is often lower resolution, our AI studio utilizes proprietary upscaling neural networks to deliver crisp 4K (Ultra HD) footage suitable for large screens and broadcast.

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Phone

+91 98336 50364

Email

info@sbnmedia.in