How SBN Media Built AI Ads for Meesho

Strategic AI Video Production for the Meesho Mega Blockbuster Sale

SBN MEDIA TEAM

2/20/202610 min read

In e-commerce, the primary focus is always on the consumer and their immediate needs. During a major event like the Meesho Mega Blockbuster Sale, the goal is to capture attention instantly in a crowded digital space. Shoppers are looking for value, variety, and a sense of celebration, which requires a direct and high-energy visual approach.

To meet these needs, we developed a series of 14-second promotional videos designed to be festive, colourful, and vibrant. By combining catchy music with clear messaging, we ensured that the core value of the sale (the 80% Off offer) was communicated immediately. Each creative direction was built to resonate with the customer’s festive mood, making the shopping experience feel both accessible and exciting.

A key advantage of our approach was the use of AI video production. This technology allowed us to significantly reduce costs and turnaround times, ensuring we could deliver the sale message to the customer at the perfect time. Using AI helped us maintain high production quality while meeting the urgency of a fast-paced retail event, allowing for a more agile and efficient campaign rollout.

Based on the scripts provided by the client, we used AI to deliver final ads that met all requirements for speed and visual quality. This process was guided by our manual filmmaking expertise to ensure every frame aligned with the brand's vision. Let’s explore these ads in detail.

What Are the 3 Meesho Video Ads?

For the Meesho Mega Blockbuster Sale, we developed three distinct 14-second promotional videos. Each concept targets a different aspect of the Indian consumer experience.

The Meesho Disco Ad: Analysis of High-Energy Recall

This 14-second ad uses a retro party setting to announce the Mega Blockbuster Sale. The visual environment includes bright lighting and mirror balls to create a festive background for the sale announcement.

https://vimeo.com/1164261605?fl=pl&fe=cm

Key Strengths

Broad Demographic Appeal: The cast includes male and female characters across multiple generations. By featuring young girls, middle-aged women, and older adults, the ad makes the brand feel accessible to the entire family.
Product Visuals: Characters wear vibrant, modern, and aesthetic clothing. The use of floral prints and high-quality textures allows viewers to gauge fabric quality and style variety directly within the ad.
Audio-Visual Sync: The rapid-fire script is synchronised with a high-energy loop. This ensures the sale messaging is reinforced by the rhythm of the video.
Production Value: Coordinated choreography and a consistent bright colour palette elevate the professional image of the brand during top-of-funnel awareness campaigns.
Urgency and Excitement: The combination of the disco setting and fast-paced movement naturally builds consumer excitement for upcoming sale events.

The Meesho Train Ad: Analysis of Broad Cultural Appeal

This 14-second ad features a branded train arriving with the Mega Blockbuster Sale message displayed on it. The setting uses the familiar visual of an Indian railway to announce the start of the sale event.

https://vimeo.com/1164363729?fl=pl&fe=cm

Key Strengths

Cultural Connection: The ad uses a train as a familiar setting that resonates with consumers in tier-two and tier-three markets. This builds natural anticipation as the vehicle moves steadily toward the viewer, symbolising the sale "pulling into" their local area.
Product Variety and Detail: The cast includes a range of male and female characters, with a specific focus on women wearing vibrant new kurtis and sarees. These visuals highlight the wide variety of clothing styles available and allow viewers to clearly see the quality of the products.
Technical Execution: The video features realistic vehicle physics and high-quality character generation. Precise lip-syncing ensures that the audio track, which details the specific sale offers, remains the central focus for the audience throughout the ad.
Strategic Brand Messaging: Clear text and graphics featured on the train's exterior grab immediate attention and communicate key sale details. A bright and cohesive colour palette is used across the video to maintain high production standards.
Rhythmic Alignment: The train’s movement is synchronised with the rhythmic cadence of the background song. This translates the energy of the script into a visual representation of progress and upcoming arrival.

The Meesho Truck Ad: Analysis of Targeted Product Sales

This 14-second ad features a branded truck displaying the Mega Blockbuster Sale branding. The video is a direct announcement of the sale event, using the truck as the primary medium for the message.

https://vimeo.com/1164264930?fl=pl&fe=cm

Key Strengths

Visualising Product Value: The ad showcases a wide variety of apparel, with a focus on vibrant colours and modern styling. Female characters feature detailed floral-print sarees, and a lead character wearing sunglasses adds a stylish, aspirational touch to the visual narrative.
Effective Offer Messaging: The script narrates a significant "80 per cent off" offer, accompanied by exciting, upbeat music. This core message is reinforced by text overlays that are integrated into the moving truck environment for maximum clarity.
Production and Technical Quality: The video maintains high standards with consistent character generation and realistic truck momentum. The physical weight and movement of the vehicle are rendered with high accuracy, giving the ad a polished, cinematic feel.
Coordinated Performance: The lip-syncing and dance movements are perfectly timed with the audio track. This synchronization creates a high-energy flow that keeps the viewer engaged while the sale details are being communicated.
Strategic Cast and Styling: Featuring both male and female characters in modern, vibrant ethnic wear builds excitement for the sale. The combination of high-quality fabric textures and energetic choreography helps viewers visualize the products in a real-world, celebratory context.

Achieving Manual Shoot Precision with AI

A primary challenge in AI video generation is maintaining physical control over subjects. Marketing assets require predictable movement and accurate spatial geometry, which we achieve through a structured technical approach. By combining filmmaking expertise with advanced AI prompting, we produce results that mirror the quality and control of a manual, physical shoot.

The Digital Film Set

The coordination of characters and vehicles in the Meesho campaign is the result of treating the digital generation like a physical production. We direct AI tools with the same precision a director does with actors and cinematographers. This involves a deep understanding of cinematography and direction to ensure that the generated output doesn’t just look "good," but looks physically accurate.

Controlling Specific Character Choreography

In the Disco video, characters move with absolute purpose rather than randomised motion. To choreograph multiple digital actors in a single frame, we use precise prompting and motion-guiding parameters.

Structural Control: We guide the AI to follow predetermined physical paths, coordinating the placement of arms, legs, and torsos in every frame.
Rhythmic Sync: This ensures the visual movement matches the audio track's tempo perfectly, creating a polished, professional asset.

Coordinating Realistic Vehicle Physics

The Train and Truck videos require heavy machinery to move with believable weight and momentum. Achieving this requires more than just a prompt; it requires an understanding of how large vehicles behave in the real world.

Trajectory and Scale: We apply strict constraints to dictate the exact speed and path of the vehicles, ensuring the wheels track correctly along the ground.
Cinematic Camera Work: The camera pans alongside the vehicles exactly as it would on a physical tracking dolly mounted on steel rails.
Physics-Based Prompting: By accounting for vehicle mass and momentum during the prompting phase, we ensure the train arrives at the station, and the truck navigates the space with realistic geometry and weight.

What is the 23-Step AI Production Workflow of SBN Media?

Here is an exclusive look at our proprietary production pipeline. It is a detailed, 23-step process that turns a script into a finished video. We divide this workflow into three distinct phases to maintain ultimate quality control.

Phase 1: The Blueprint and Screenplay Breakdown

This is where the technical foundation begins. We break down the script just like a traditional First Assistant Director. This process helps us to plan the entire shoot very effectively.

Script Formatting and Scene Numbering: We organise the raw text into individual visual blocks to create a clear structural map.
Detailed Shot List: We specify tight close-ups, medium shots, wide angles, and mechanical tracking movements for every scene.
Continuity Planning: We chart physical movement, eyelines, and action to maintain a logical visual flow between cuts.
Character Breakdown: We define exact facial features, skin tones, and clothing choices to create permanent digital actors.
Location Breakdown: We build the virtual architecture and structural layout of the background environments to establish geography.
Colour Grade and Lighting Breakdown: We specify sunlight direction, shadow intensity, and overall colour palettes to set the mood.
Production Design Breakdown: We identify every object required for the narrative and lock it into the central database.

Phase 2: The Generation and Technical Production

This is where our prompt engineers, who are trained visual artists, build the video shot by shot. They construct the environment with full attention to detail.

Reference Image Creation: We establish static visuals to guide the generative models and lock in the art direction.
Prompt Engineering Documentation: We write precise text instructions to control the output accurately and create repeatable results.
Asset Organisation System: We catalogue raw files using strict naming conventions to maintain structure across thousands of files.
Quality Control Checkpoints: We verify that the outputs align perfectly with the initial style frames before moving to animation.
Text-to-Image Generation: We create the primary compositions as high-resolution static images to verify lighting and framing.
Image-to-Video Animation: We apply the planned physical camera motion to the approved still images to create dynamic movement.
Text-to-Video Generation: We produce secondary B-roll footage and atmospheric shots to add visual texture to the edit.

Phase 3: The Final Cut and Professional Post-Production

Generated footage acts as the digital rushes. It then enters a professional post-production pipeline guided by human experts. The professional touch helps to achieve the final broadcast standard.

First Assembly: Editors place the raw clips in chronological order according to the client script to structure the narrative.
Targeted Re-Generations: We isolate specific elements requiring refinement and adjust them accurately to maintain project momentum.
Audio Workflow: Sound designers select voiceover tracks and foundational music beds to establish the auditory tone.
Rough Cut with Audio: We review the visual pacing and sound combined to evaluate the complete story flow.
Motion Graphics and Titles: Artists add pricing tags, text overlays, and attractive calls to action to drive conversions.
Final Cut: We confirm all timing, establishing the picture lock where visual edits are finalised.
Sound Design and Mixing: Audio experts apply specific sound effects and balance audio levels to exact broadcast standards.
Colour Correction and Final Grade: We balance the exposure across all shots and apply the final stylistic look to brand guidelines.
Output: We deliver the final master file in the required aspect ratios for every target social platform.

How Does SBN Media Ensure Visual Consistency?

This 23-step list represents a highly structured system. A primary focus in digital video generation is maintaining visual consistency across multiple shots. Viewers notice when a character's face changes slightly or a prop shifts position between camera angles. SBN Media’s Continuity Planning and Character Breakdown are technical blueprints designed specifically for this purpose.

They create digital actors and persistent props locked firmly in our system. This allows our Targeted Re-Generations process to function like a precise reshoot. We isolate the specific detail requiring adjustment while keeping the rest of the frame completely intact.

How Do Traditional and Digital Workflows Compare?

Our digital workflow significantly improves efficiency throughout the production lifecycle. When allocating marketing budgets, brands evaluate our workflow directly against traditional physical shoots. Here is a direct look at how resources are allocated based on the campaign objective.

Traditional Video Production

Traditional live-action production captures physical reality and real-world interactions beautifully. It remains a standard for flagship brand anthems requiring specific celebrity talent on a physical set.

Strengths:

Provides absolute physical control over human actors and tangible physical products.
Allows for direct in-person interaction and real-time client feedback during the physical shoot.
Creates highly authentic human emotional reactions on camera.

Structural Considerations:

Requires a multi-week schedule to scout physical locations, cast human actors, and secure filming permits.
Uses an extensive physical team, including directors, camera crews, lighting technicians, and makeup artists.
Coordinates shooting schedules around daylight hours and prevailing weather conditions.
Secures a physical set and actors for a defined number of days to capture all necessary footage.

SBN Media Digital Workflow - Best for Scalable Performance Campaigns

Our digital pipeline provides the efficiency required for modern digital campaigns. It prioritises volume, speed, and continuous creative testing across multiple platforms.

Strengths:

Builds modular variations entirely indoors, ignoring weather considerations and logistical travel limits.
Excels at high-volume testing by easily swapping backgrounds or product colours within hours.
Employs rigorous continuity planning in Phase 1 to keep visual assets perfectly aligned throughout generation.
Supports high-volume A/B testing across multiple digital platforms simultaneously for data-driven results.

Structural Considerations:

Relies on a highly trained core team of prompt artists, creative directors, and post-production professionals.
Demands rigorous continuity planning in Phase 1 to maintain visual structure throughout the generation process.

Frequently Asked Questions

How do digital video tools create consistent characters across different scenes?

We build detailed digital actor profiles during our Character Breakdown phase. We lock facial structures and wardrobe details using specific image referencing techniques. This forces the output to maintain the exact same look across multiple camera angles and environments.

How do you control the movement of objects in digital video?

We use strict continuity planning and structural motion mapping during the generation phase. This dictates the exact physics of the scene and allows us to accurately simulate manual shoot techniques like vehicle tracking or specific dance steps.

Why does this video process require a human post-production team?

Generative models output raw, silent video clips. Professional editors and sound designers bring the project to life by building the final narrative pacing, adding realistic Foley sound effects, and applying professional broadcast colour correction.

How do you refine a specific element in a generated video?

We use a targeted Re-Generations process. We isolate the specific frames or elements that need adjustment and guide the AI to update only those specific details while keeping the rest of the scene intact.

Is it possible to show specific real-world products in these videos?

Yes. Through image-to-video generation and careful production design breakdowns, we blend actual product photography directly with generated environments. This keeps specific product features visually accurate and brand-compliant.

Strategic Scalability in E-commerce Video Production

Brands face a constant challenge in balancing production quality with the need for high-volume output. Producing content at scale often means sacrificing the finer details of storytelling. However, a well-structured digital pipeline solves this problem entirely. By establishing strict visual parameters and locking in persistent digital assets, we provide clients with a reliable method to generate dozens of high-quality videos in a fraction of the time required by traditional physical shoots.

The Meesho ads serve as a perfect example of this scalability. By using the client-provided scripts as the foundation, we efficiently generated three entirely unique visual worlds. Each video carried the exact same promotional message but appealed to a slightly different demographic through its visual choices. This approach gives marketing teams the power to test, analyse, and optimise their ad spend with real-time data, ensuring their flash sale campaigns reach the right consumer with the right message at the right moment.

Ready to see how professionally made AI video advertisements can benefit your brand? Work with SBN Media