Industrial Video Production: What Marketing Heads Should Look For
Discover how to produce high-impact industrial videos that combine technical accuracy, B2B storytelling, and expert planning.
Shailesh S Rojatkar
7/31/20263 min read
Reported industry figures put video adoption among industrial marketers at around 80%, with organic traffic gains of up to 157% for pages that carry video, and roughly 87% of marketers reporting solid returns. Around 79% of B2B buyers say they trust customer testimonials.
So the useful question is no longer whether to make videos to highlight your offerings and operations. It is whether you have the right video production partners to make the videos, and whether the finished assets survive the scrutiny of a technical audience.
The difference between an average video and a high-impact one is decided before the camera ever rolls, by whether the video production team understands what is actually happening on the client’s site, technically, and has planned to capture it. This is where Sixteen By Nine (SBN) Media has built its practice in industrial video production.
Capturing SCADA and industrial systems the right way
The video above is from the Green Hydrogen Plant case study video we made for Waaree Clean Energy Solutions (CES).
Watch the Full Waaree CES Green Hydrogen Plant case study video here
Control rooms are one of the hardest environments on an industrial shoot to get right, because the screen and the room are two different exposures. Shot on auto, either the mimic display clips to white and the process data disappears, or the room goes black and the video loses the human context of engineers running the plant.
We shot the screens by lighting the control rooms accordingly and matched the camera's shutter to the display refresh so the frames stayed clean. The result is a segment that reads as a functioning automation system to an engineer and as a modern, well-run facility to everyone else.
Best Practices that Guarantee High-Impact Industrial Video Production
SBN Media follows a defined set of production practices to ensure high-impact industrial video production:
Understand the Audience and Goal: In consultation with the client, we understand who the video is targeted toward and the goal the video serves.
Understand the Process Details and Technical Nuances: SBN Media's production team understands the technical systems on site (unique mechanisms, process lines, safety protocols, and so on) during pre-production, so nothing gets missed on the shoot.
Develop the Script in Consultation with the Client's Marketing and Engineering Teams: SBN Media writes every script in direct consultation with both teams, so the message and the technical accuracy are right from the first draft.
Be Technical, but Clear: SBN Media balances technical accuracy with engaging presentation, using visuals to simplify complex processes for a non-technical viewer.
Use Storytelling Elements: Even in B2B videos, storytelling matters. SBN Media uses narrative techniques to humanize the story, rather than relying on process description alone.
Iterate with Stakeholder Feedback: SBN Media reviews scripts and rough cuts with the relevant client teams to ensure that the final video meets all client demands.
Build in Accessibility and Localization: SBN Media includes captions on every video and plans subtitles or narration in other languages for clients with global operations.
This combination of technical accuracy, stakeholder alignment and rigorous pre-production planning is what lets SBN Media deliver industrial videos that resonate with a technical audience and meet the client's actual business goals, not just look polished on a reel.
Where AI fits into industrial video production
Live capture stays essential for anything that has to be true: your plant, your equipment, your people, your control systems. No generated visuals can substitute real facility visuals.
AI video production is genuinely useful for what cannot be filmed or cannot be filmed economically: subsurface process visualisation, cutaway views of assemblies, a plant rendered at future capacity, a concept sequence for a project still on the drawing board, product application scenarios across geographies, and multilingual versions for regional operator training. CGI and 3D animation have been able to produce these visuals for decades and continue to do so at high quality. The change is in cost and turnaround, which brings this class of visual within reach for a wider set of video projects rather than only flagship ones.
The Bottom Line
In industrial videos, the accurate representation of complex processes, workflows, and products is paramount. But it is also important to make the videos engaging and present things in an easy to understand way.
This is exactly where SBN Media's workflow is built to deliver. The engineering and marketing teams are consulted from the script stage, the technical nuances are mapped before the shoot, and the result is a video that is precise, engaging, and built to meet the client's goals.
© Sixteen By NIne Media 2024. All rights reserved.
SBN Media | AI Video Studio & Corporate Film Production – Mumbai, India
Specialized in AI-powered corporate videos, brand films, product ads, and multilingual content