OneAssist Case Study — Video Marketing That Converts: 5-Video Package for BFSI Sector

The Typical Approach Versus The 5-Video Approach

Most BFSI marketing campaigns follow a familiar playbook — the marketing team briefs a single hero ad, the creative agency produces one hero spot (30–60s), the media team buys placements, and everyone hopes the ad will convert.

But what actually happens in reality? It leads to a spike in awareness, maybe a handful of leads, accompanied by a lot of questions from the sales team. Often conversion falters because customers never fully understood eligibility, the application steps, or the claim process.

Now imagine the same campaign planned as a package of five 60-second videos, each assigned a clear job: hero story, two offer explainers, one testimonial, and one how-to / FAQ. The package maps to the customer journey and reduces friction at decision moments.

Which one do you think will work better?

We'll tell you the answer: the 5-video approach wins. Why? Because it covers the funnel, reduces customer doubt, and converts attention into action, especially in India’s mobile-first, app-enabled market. It’s not simply more content, it’s structured content, designed to move people from view to application, registration, or payment.

SBN Media’s 5-Video Package Details

1. Hero Film (60s)

   An attention-grabbing, brand-led story that introduces your core promise and offer.

2. Offer Explainer (60s)

   A focused, benefit-first breakdown of the product or campaign offer. It explains what’s included, who is eligible, and the key steps a customer must take.

3. Trust Builder/Testimonial (60s)

   A credibility-focused video that provides social proof, real-world outcomes and authentic experiences.

4. How-To/In-App Walkthrough (60s)

   A procedural tutorial that shows the exact steps to complete an action — apply, register, claim, or purchase.

5. Retention/Cross-Sell Spot (60s)

   A targeted message for existing customers that showcases complementary products, upgrades, or ongoing benefits.

This is our package approach: where every stage is covered, with one creative language across all channels.

Example: OneAssist Campaign Trio

Below are the three OneAssist ads we produced as a coordinated set. Each was created to perform a specific role in the funnel.

Campaign Strategy: How We Positioned Each Video

Core Campaign Promise — “Protection that’s simple, fast and trusted.” That promise is expressed in three registers.

1. Laptop Video, Practical and Urgent — This video speaks to working professionals in metro and Tier-2 IT hubs like Mumbai, Bengaluru, Pune and Hyderabad. The creative flips the frame: a broken laptop equals lost income, therefore protection equals continuity. The CTA is operational: “Register in X steps.” The asset is ideal for LinkedIn, YouTube, and merchant post-purchase emails.

2. TV Video, Emotional and Timely — Festivals and family viewing create natural triggers for TV upgrades, therefore the creative uses emotion — togetherness, memory — to justify protection. The film performs best in OTT pre-roll, YouTube playlists, and in-store screens during festive retail periods.

3. Washing Machine Video, Trust Builder — This is a testimonial/demonstration video showing a straightforward claim and repair, reducing skepticism. It works in post-purchase email flows, WhatsApp messages, and branch screens where customers expect proof.

How to Optimise your video in the AI Era

So how can you replicate this for your brand? Here are a few pointers:

Creative Brief Highlights (What Marketers Should Note)

• Single Objective Per Video. Avoid stuffing too many messages into one asset. Each 60-second video must accomplish one job.

• Shared Brand Language. Consistent color palette, typography, logo placement, and a unified sound motif create instant recognition.

• Clear CTAs That Match Channel Intent. “Learn More” on YouTube, “Apply Now” in app, “Register Warranty” in email. Align CTA wording with the step in the funnel.

• Compliance & Claims Clarity. For BFSI, script sign-offs and legal checks are critical. Keep fine print readable, and include a link to full T&Cs.

Ads produced by SBN Media

Why This Works In India Right Now

India combines three favorable dynamics for multi-video BFSI campaigns:

1. High Mobile Penetration + UPI Payments — Viewing and acting on video on the same device is straightforward, lowering the path to conversion.

2. Cultural Seasonality — Festivals produce concentrated purchase windows where a coordinated video package can own the narrative.

3. Institutional Digital Investment — Banks and fintechs are investing in measurable digital journeys, so creative that feeds analytics is valued.

This combination makes the 5-video package not just a creative choice, but a strategic lever for acquisition and retention.

Next Steps

Below is the exact collaborative workflow we use with BFSI and consumer brands. Place these steps before the CTA so prospects see a clear path from brief to finished assets.

1. Book A Meeting Or Send Your Brief

Start by telling us what you want to achieve and sharing essential brand details. Helpful items to include are product descriptions, campaign objectives, target audiences, pilot geographies, existing brand guidelines and any compliance constraints. If a meeting is not convenient, send a concise brief and attachments by email. A clear brief lets us scope the project faster and reduces revision cycles later.

2. We Prepare A Detailed Proposal With A Free Concept Note

After the brief, we return a short proposal containing a creative concept note and five mapped video ideas aligned to funnel stages. The proposal includes a delivery timeline, major milestones and a transparent quote. This single document aligns creative intent, production steps and cost expectations so you can make an informed decision without hidden surprises.

3. Script And Screenplay Approval, Then Production

With your approval of the proposal, we create screenplays and storyboards for all five films. We supply scene-by-scene breakdowns and a visual reference board so you can visualise the films before production. During this stage you’ll provide brand approvals and any required compliance sign-offs. Once scripts are locked, we schedule production and confirm shoot dates or AI-assisted production workflows as applicable.

4. First Draft Review (Rough Cut)

We deliver the initial rough cut for each film for consolidated review. To keep the revision cycle efficient, we ask for timestamped feedback and a single consolidated comment set from stakeholders. This stage focuses on message clarity, pacing, visual tone and compliance messaging. Our aim is to resolve major creative issues quickly so the final version can be polished.

5. Final Updates And Delivery

We incorporate your feedback, complete post-production polish and finalize subtitles, thumbnails and metadata. Final masters and web-optimized versions are uploaded to a secure delivery link. You receive SRT files, short transcripts and the social stills agreed upon. At this point you have production-ready assets that are SEO and GEO optimized and ready to be published across the channels we planned.

These steps are designed to keep the process transparent, reduce friction and ensure you always have clear deliverables at each stage.

Launch Your 5-Film Pilot Today!

If you’re ready to see how a structured, five-video approach changes acquisition and conversion for your product, we’ll design a tailored pilot: we’ll map the five messages, select pilot cities, and provide a conservative measurement plan to validate impact before scaling. Get in touch with us for a customised quote today!

Book a consultation: https://calendly.com/gourav-sbnmedia/30min

Portfolio: https://sbnmedia.in/portfolio

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