At a Glance

Important Information about this project

Client Name: Reliance SMART Bazaar

Industry: Retail, Hypermarket, Grocery & FMCG

Purpose: To promote Dry Fruits Gift Packs available at SMART Bazaar as festive or gifting options.

Platforms: Youtube, Instagram, Facebook, X

Brief: A promotional video highlighting premium dry fruits gift packs at SMART Bazaar, showcasing product variety and festive gifting appeal to drive awareness, engagement, and store visits across social channels.

Camera / AI Tools Used: Google VEO 3, Google Gemini Nano Banana (images), Suno (Music)

Editing Software Used: Final Cut Pro

FAQs

• By opening with a high-saturation festive hook (friends laughing and gifting), the ad instantly breaks scrolling behavior during the crowded Diwali period. This emotional trigger improves Thru-Play rates, which in turn lowers CPM on platforms like Instagram and YouTube.

What technical "Safe Zone" framing is used to ensure the "Buy 1 Get 1" offer is legible on both 16:9 TV and 9:16 Reels?

Why is "Kinetic Typography" used for the price points instead of traditional voiceovers for mobile-first audiences?

How can "Dynamic Creative Optimization" (DCO) automatically swap gift pack designs based on regional stock availability?

How can we use "High-Key Festive Lighting" to maintain a premium feel for value-tier dry fruit gift packs?

• Since over 75% of mobile users watch ads on mute, kinetic typography ensures prices like “MRP ₹275 Onwards” are instantly visible. This improves clarity, recall, and conversion for impulse festive purchases.

• Cinematic high-key lighting at 5600K with warm tungsten accents enhances box textures and colors. This creates a premium visual halo, increasing perceived value and making affordable gift packs feel suitable for festive gifting.

• The video uses Center-Weighted Information Architecture, keeping the BOGO offer and “Tyohaar Ready” logo within the central 35% of the 4K frame. This ensures seamless cropping from widescreen TV to vertical Reels without losing key price information.

• The product carousel is built as a digital layer, allowing AI-driven DCO to dynamically show region-specific packs. This ensures ads reflect local stock, preventing promotion of unavailable products and improving retail efficiency.

What VSEO (Video SEO) schema is required to rank a short-term sale video for high-intent keywords like "Dry Fruit Offers Near Me"?

• The video uses Video Object Schema with “Expires” metadata and local GPS tagging. This signals urgency and location relevance to Google, helping the video rank for “near me” shopping queries during the limited sale window.

How does the "Interior-to-Exterior" narrative transition (0:11) solve the O2O (Online-to-Offline) conversion gap?

• By visually moving from a home celebration scene to the Smart Bazaar storefront, the ad creates a clear mental path. This reduces friction and helps viewers convert digital engagement into physical store visits.

How can AI-driven voice cloning localize the "Tyohaar Ready" message for 10+ regional Indian markets without a reshoot?

• AI voice cloning allows the same script and visuals to be delivered in multiple regional languages. This enables fast, cost-efficient localization while maintaining consistent tone and festive messaging across markets.

How does "Visual Pattern Interrupt" in the first 2 seconds help Smart Bazaar beat festive ad clutter on social feeds?

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Phone

+91 98336 50364

Email

info@sbnmedia.in