At a Glance

Important Information about this project

Client Name: Surabhi Sauces

Industry: Food & Beverage (Condiments)

Purpose: To highlight the product's natural ingredients, specifically its 67% real tomato puree and lack of artificial additives, positioning it as a healthier and more authentic alternative to competitors.

Platforms: Youtube, Instagram, Facebook, X

Brief: Create an emotionally resonant and visually appealing commercial that emphasizes the "Dil Se Pure" philosophy, focusing on a mother's careful choice for her family and the high quality of Surabhi's ingredients.

Camera / AI Tools Used: Google VEO 3, Google Gemini Nano Banana (images), Suno (Music)

Editing Software Used: Final Cut Pro

FAQs

1. How does AI enhance the visual "purity" of the 67% tomato puree in this ad?

In premium AI production, we use Neural Radiance Fields (NeRFs) or generative upscaling to enhance the texture of liquids. For the Surabhi ad, AI helps emphasize the thickness and vibrant red hue of the ketchup, making it look appetizing without appearing artificial. This ensures the "More Tomatoes" claim is visually reinforced with high-dynamic-range (HDR) clarity that standard filming might miss.

2. How was AI used to maintain character and lighting consistency across the kitchen and dining scenes?

5. How does the AI production house handle the transition from "67% Tomato Puree" text to live-action visuals?

4. What is the ROI of an AI-driven workflow for brands like Surabhi?

3. Can AI-generated voiceovers truly capture the "Dil Se Pure" emotional warmth?

We use AI Motion Tracking and Fluid Simulation to create seamless transitions. The "puree splash" seen in the video is a blend of physics-based simulations and AI-enhanced rendering, ensuring that the movement of the tomatoes into the blender feels tactile and high-speed, emphasizing the freshness of the ingredients.

Yes. Modern Text-to-Speech (TTS) models (like those from ElevenLabs or proprietary engines) allow us to adjust "emotional inflection" and "stability." We can precisely map the voiceover to sound empathetic and maternal, ensuring the delivery of the phrase "Dil Se Pure" feels authentic and trust-building rather than robotic.

Maintaining "temporal consistency" is a common challenge in AI video. We utilize Diffusion-based models with custom-trained "LoRA" (Low-Rank Adaptation) weights for the actors. This ensures that the mother and daughter characters retain their facial features and emotional expressions perfectly across different lighting environments—from the bright, sun-drenched kitchen to the warm, intimate dining table.

AI-driven production typically reduces traditional costs by 40% to 60%. By utilizing AI for scene composition and background cleanup (removing unwanted kitchen clutter or enhancing the view outside the window), we bypass the need for expensive location rentals and long post-production cycles. This allows brands to allocate more budget toward media buying and social media reach.

6. How do you ensure the product packaging (pouch) remains the focal point in an AI-assisted environment?

We employ Product-Centric Masking (PCM). In post-production, AI isolates the Surabhi pouch to ensure its colors remain "brand-accurate" regardless of the surrounding environmental lighting. This prevents the red of the tomatoes in the background from clashing with the red of the packaging, maintaining visual hierarchy and brand recall.

7. How easily can this AI-produced video be adapted for different social media formats?

This is where AI excels. Using AI-driven Smart Cropping, we can instantly reformat the 16:9 cinematic ad into 9:16 for Instagram Reels or 1:1 for Facebook feeds. The AI identifies the most important action—like the ketchup pouring onto the roti roll—and ensures it remains centered, saving hours of manual editing.

8. What is the resolution?

While raw AI output is often lower resolution, our AI studio utilizes proprietary upscaling neural networks to deliver crisp 4K (Ultra HD) footage suitable for large screens and broadcast.

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Phone

+91 98336 50364

Email

info@sbnmedia.in