The world of AI-powered content production is moving fast. New models launch every few months, each promising better quality, faster output, and smarter automation. For most businesses, keeping up with this landscape is a genuine challenge. Knowing which models to use, when to use them, and how to combine them into a reliable creative workflow is a skill in itself.

At SBN Media, we have spent a significant amount of time researching, testing, and building a production system that gets the best out of advanced AI models while keeping what makes great content great: a strong idea, a clear story, and a human touch.

We call it the SBN Media Multi-Model Pipeline.

Rather than relying on a single AI platform, we organise a carefully selected group of specialised models, each chosen for what it does best. The result is a production engine that is fast, flexible, and capable of delivering broadcast-quality output across video, imagery, VFX, and character-driven content.

Here is a full breakdown of how it works.

It All Starts With People, Not Prompts

Before a single AI model is opened, our creative team gets to work with genuine human thinking.

Every project begins with real research into the brief, a deep understanding of the audience, exploration of the competitive landscape, and developing the core idea from scratch. This is where creativity, experience, and editorial judgment come in. The instinct that comes from years of working across industries and understanding what makes an audience pay attention is something our team brings to every single project.

Script and Screenplay Writing

When it comes to writing scripts and screenplays, our team writes manually first. We explore different angles, test different tones, and shape the narrative with care before anything is locked in.

Once the foundation is in place, we bring in AI tools to sharpen the work further. We use Google Gemini and Claude by Anthropic to stress test ideas, explore alternative phrasing, tighten dialogue, and check structural flow. These tools act as a skilled second perspective rather than the primary writer. The voice, the direction, and the creative decisions always stay with our team.

Industry Research and Insights

For industry-specific projects, deep and accurate research is essential. Our team conducts manual research first, speaking to subject matter experts, reviewing credible publications, and building a real understanding of the sector we are working in.

We also use AI research tools to go deeper and faster when needed. Google Gemini helps with broad information gathering and synthesis. Perplexity is used for real-time, source-backed research that keeps our team updated on the latest developments. NotebookLM by Google is particularly valuable for organising and interrogating large volumes of research material, allowing our team to extract insights quickly and build a strong factual foundation for every project.

This combination of human research and AI-assisted discovery means our content is always grounded in accuracy and shaped by genuine understanding.

The Multi-Model Pipeline: A Full Breakdown

Once the creative groundwork is done, our production pipeline takes over. Here is how each layer of the toolkit works.

Video Generation and Cinematic Motion

This is the heart of our production capability. Generating high-quality, cinematic video requires models that can handle motion, lighting, atmosphere, and audio in a way that feels genuine and intentional. We carefully select from the best available video generation models depending on what each specific project demands.

Sora 2 and Sora 2 Pro

Sora 2 and Sora 2 Pro from OpenAI sit at the top tier of our video generation pipeline. Sora 2 Pro delivers up to 1080p output with precise multi-shot control and integrated audio, making it the go-to choice for productions that demand the highest level of visual fidelity and narrative complexity. Sora 2 handles physics-aware realism with fine creative control, giving our team the ability to produce cinematic sequences that feel genuinely crafted.

Google Veo 3 and Veo 3.1

Google Veo 3 is a production-ready model that brings physics-aware realism and native audio and dialogue support into the generation stage. Veo 3.1 builds on this with improved prompt adherence and stronger audiovisual integration. For projects that require seamless synchronisation between visuals and sound from the very first frame, these models give our team a powerful and efficient foundation.

Kling 3.0, Kling O3, and Kling 2.6

The Kling family of models offers a range of capabilities that we deploy across different production needs. Kling 3.0 supports up to 15-second clips with multi-angle scenes and audio backing, making it ideal for cinematic sequences with complex camera work. Kling O3 adds the ability to reference video or image inputs for greater visual consistency. Kling 2.6 delivers cinematic fluid motion with audio backing, and is particularly strong for high-energy, high-dynamic content like product launches and brand films.

Wan 2.5 and Wan 2.6

Wan 2.5 is a reliable and highly capable model known for cinematic motion and strong prompt fidelity. Wan 2.6 takes this further with multi-shot capability, audiovisual sync, and clips of up to 15 seconds, making it a strong choice for productions that require both visual quality and narrative continuity across multiple scenes.

Runway Gen-4 and Gen-4.5

Runway's Gen-4 series brings precise control and high-quality motion to our pipeline. Gen-4 Turbo is built for fast, accurate production work, while Gen-4 Aleph allows precise video editing with consistency and style transfer across shots. Gen-4.5 delivers cinematic output with realistic motion and high visual fidelity, and Act-Two enables motion transfer from a reference video to any character, adding a powerful layer of performance direction to our workflow.

LTX 2 Series

The LTX 2 series from Lightricks adds significant capability across multiple production scenarios. LTX 2 Pro delivers 4K, 50fps cinematic output with strong detail preservation, making it our choice for premium, large-format content. LTX 2 Retake allows precise editing of specific parts of a video while maintaining overall consistency, which is invaluable during the refinement stage. LTX 2 Fast is built for rapid ideation, producing clips of up to 20 seconds and allowing our team to explore visual directions quickly before committing to final generation. LTX Audio-to-Video is a particularly powerful addition, generating audio-led video where motion aligns naturally to speech, music, and sound effects.

Seedance 1 Pro and Seedance 1.5 Pro

Seedance 1 Pro is built specifically for multi-shot productions with large movement action and physics-aware output, making it essential for maintaining narrative continuity across complex scenes. Seedance 1.5 Pro adds cinematic camera motion and seamless lip sync with audio backing, which is particularly valuable for character-led and presenter-driven productions.

Kling 2.6 Motion Control

For productions that require precise character movement, Kling 2.6 Motion Control allows our team to transfer motion from a reference video to any character in the generated output. This gives us a level of performance direction that brings AI-generated characters to life with intentional, guided movement.

Visual Design and High Fidelity Imagery

Still imagery plays a huge role in corporate content, from campaign visuals and product photography to social assets and presentation decks. Our visual design toolkit is built around precision, speed, and photorealistic quality. We work with a range of leading image generation models, selecting the right one based on the specific visual demands of each project.

Nano Banana Pro

Nano Banana Pro delivers studio-quality control, legible text rendering, and exceptional consistency across outputs. When a client needs visuals that maintain a precise and consistent look across a full campaign, this is a primary choice.

Seedream 4.5 and Seedream 5 Lite

Seedream 4.5 supports up to 4K output with multi-image editing capabilities, strong aesthetic quality, and the ability to handle dense text within visuals. Seedream 5 Lite is a newer addition that delivers up to 3K quality with multi-image editing, making it particularly strong for product imagery where detail and consistency across multiple angles are critical.

GPT Image 1 and GPT Image 1.5

GPT Image 1 offers strong prompt adherence, legible text rendering, and detailed editing capability, making it a reliable choice for accurate asset creation. GPT Image 1.5 builds on this with improved detail preservation and faster output, giving our designers greater speed without sacrificing accuracy.

FLUX.1 Kontext Pro and FLUX.2 Pro

FLUX.1 Kontext Pro is a highly capable model for image generation and editing, with strong scene coherence and style control. FLUX.2 Pro adds real-world lighting accuracy, spatial precision, and character consistency, making it a strong choice for productions where visual realism and brand alignment are equally important.

Kling O1 Image

Kling O1 Image is built for precise editing with strong reference control and visual consistency, making it particularly valuable during the refinement stages of a production when specific elements need to be adjusted without disrupting the overall visual direction.

Wan 2.5 Image

Wan 2.5 Image brings strong prompt fidelity and motion awareness to still image generation, bridging the creative consistency between our image and video generation workflows.

Runway Gen-4 Image and Gen-4 Image Turbo

Gen-4 Image delivers stylistic visual control, camera perspective accuracy, and strong text rendering. Gen-4 Image Turbo mirrors this capability with faster output and lower resource cost, making it ideal for high-volume asset production where speed and quality both matter.

VFX, Camera Control and Storyboarding

Great video content is about how it is framed, how it moves, and how it is structured from one moment to the next. Our VFX and storyboarding workflow gives our team a level of creative control that goes well beyond basic generation.

Our team uses dedicated storyboarding and creative iteration tools to visualise a full project before committing to generation. Camera movements, transitions, depth of field, and visual effects are all planned and directed with precision, ensuring that every AI-generated frame feels intentional and crafted rather than accidental.

Character Performance and Avatars

As corporate video evolves, the demand for character-led and presenter-driven content continues to grow. Whether it is a brand spokesperson, a training presenter, or a digital brand ambassador, realistic avatar technology is opening up exciting new creative possibilities.

Our character performance workflow draws on a combination of motion transfer models and avatar generation capabilities. Kling 2.6 Motion Control allows us to guide character movement using reference footage, while Act-Two from Runway enables motion from any reference video to be applied to a generated character. Seedance 1.5 Pro adds seamless lip sync with audio backing for productions that require natural, dialogue-driven character performance.

For clients who need consistent on-screen characters with full creative flexibility, this combination of tools delivers lifelike results that hold up across multi-shot productions.

Why a Multi-Model Approach Makes the Difference

One of the most common questions we get is why we use so many different tools instead of relying on one platform. The answer is straightforward. Each model has its strengths, and the best results come from using the right tool for the right task.

Our pipeline is built around that principle. We match the tool to the need rather than forcing every project through the same process. The result is content that is consistently sharp, on brand, and built to perform.

SBN Media's Work in Action

• Meesho "Truck" and "Train": Cinematic sale ads built around branded vehicles and choreographed characters. Models used: Veo 3.1, Nano Banana Pro, Kling. Watch here

• Zydus "The Easiest Exam": Breast cancer awareness film with warm, empathy-driven AI characters and domestic environments. Models used: Veo 3.1, Nano Banana Pro, Kling. Watch here

• Harpic Flushmatic: Product education ad using AI-generated scenes and a split-screen product window approach. Models used: Google Veo 3.1, Nano Banana Pro, Kling. Watch here

• La Dazzle Brand Film: Aspirational modular kitchen film built entirely in AI with warm Hinglish voiceover. Models used: Google Veo 3, Nano Banana Pro, Kling. Watch here

• Reliance Smart Bazaar Festive Campaign: A large-scale festive offer campaign delivering 64 ad films across 4 languages and 2 screen formats, completed in 7 days. Models used: Google Veo 3, Nano Banana Pro, Kling. Watch here

• Harkesh Rubber Cryogenic Deflashing: Industrial process explainer recreating precision machinery and processes digitally without factory disruption. Models used: Google Veo 3, Nano Banana Pro, Kling. Watch here

• BirlaNu CoverMax Putty: A fully AI-generated 66-second TVC following a painter and his family across Diwali, Holi, and a local mela, turning a product story into a genuinely emotional human one. Models used: Midjourney, Runway Gen-2/3, Kling. Watch here

Frequently Asked Questions

What makes SBN Media's approach different from other AI video production companies?

SBN Media combines genuine human creativity with a carefully curated Multi-Model Pipeline. Every project starts with manual research, scripting, and strategic thinking before any AI model is used, ensuring the output is always purposeful and on brand.

How does AI support the creative team at SBN Media?

AI models are used to enhance and accelerate the work of our creative team. Scripting, research, creative direction, and editorial judgment all remain firmly in human hands, with AI stepping in to sharpen, speed up, and scale the work.

What types of businesses does SBN Media work with?

SBN Media works with businesses across a wide range of industries, from startups to established corporate brands. Whether you need video content, visual assets, or a broader content strategy, we are ready to help.

How does SBN Media ensure brand consistency across AI-generated content?

SBN Media trains AI models directly on a client's actual brand assets, real product footage, logos, and visual identity, before any generation begins. This ensures every frame produced is accurate, consistent, and unmistakably on brand.

Can SBN Media handle both the creative and technical sides of a project?

Absolutely. Our team covers everything from initial concept and scripting through to final production and delivery. Clients get a single creative partner who manages the full process with clarity and consistency.

Conclusion

The SBN Media AI Toolkit is a production philosophy that puts human creativity at the centre and uses the best available technology to bring that creativity to life at scale.

Every project that comes through SBN Media begins with real thinking, real research, and real storytelling. The AI models we use deliver powerful results because they are guided by experienced creatives who know exactly what they are trying to achieve and why.

SBN Media is the creative partner that brings both the talent and the technology together in one place. Whether you are looking to produce cinematic brand films, develop a strong visual identity, create engaging social content, or tell your story in a way that truly connects with your audience, SBN Media has the team, the toolkit, and the creative expertise to make it happen.

Get in touch with SBN Media today and discover what the right creative partner with the right models can do for your brand.