Video Timelines, Decoded: What Marketers Need to Know

In today’s content-driven world, video isn’t just one of the options—it’s the format for brand storytelling, engagement, and conversion. Whether you're rolling out a product, introducing your company, or communicating your core values, the right video can amplify your impact. But one question we often hear is: How long does it actually take to produce a video?

The answer isn’t always straightforward, because no two video projects are exactly alike. At Sixteen By Nine Media Productions, we believe in full transparency. This guide will walk you through what really influences video timelines—so you can plan smarter, align expectations, and choose the right production path based on your goals.

What Really Impacts Video Timelines?

It’s tempting to think that once the camera rolls, you're halfway done. In reality, production timelines are shaped by several moving parts—each one critical to the final result.

1. Concept Development

Before anything is filmed or animated, there’s the core idea. Defining the message, identifying the target audience, and shaping the tone all happen here. Simpler ideas can move fast, while layered brand stories need more exploration.

2. Scriptwriting

Once the concept is locked, the script is your blueprint. Depending on the format and complexity, this stage may involve multiple drafts to get the flow, structure, and language just right.

3. Production Approach: With or Without a Shoot

Here’s where timelines can diverge dramatically.

• Without a Shoot: When you use stock footage, animations, or AI-generated visuals, the process can move quickly. It’s especially effective for explainers, social media videos, or projects that don't require physical locations or on-screen talent.

• With a Shoot: Filming on-location brings authenticity and depth—but also requires more time. Scheduling, location scouting, crew coordination, and shoot logistics all factor in.

4. AI-Integrated Production

At SBN Media, we enhance our workflows using AI tools for visual generation, first-pass editing, and faster asset selection. This allows us to speed up delivery timelines without cutting corners on quality—particularly for videos that don’t require live action.

5. Post-Production

This is where everything comes together — video editing, motion graphics, voiceovers, music, and sound design. The length and style of the video dictate how long this will take.

6. Client Feedback & Revisions

A key part of any production. Time needs to be set aside for feedback rounds and final refinements, ensuring the output truly reflects your vision.

7. SEO Optimization

If the video is going online, it needs to be seen. That means writing strong metadata, doing keyword research, and optimizing for YouTube, your website, or wherever you plan to publish.

Timeline Breakdown: What to Expect

1. 30–60 Second Brand Video

• Without Shoot: ~3 days
  Concept, script, visuals, voiceover, editing

• With Shoot: Add 1–2 days
  Planning, shoot, and processing

• Revisions & Final Delivery: 2–3 days

🕒 Total: 5–6 days (no shoot) / up to 8 days (with shoot)

When to Choose: Ideal for punchy brand intros, social ads, or event screens. Choose “no shoot” if time and budget are tight. Go with “shoot” when your brand personality or physical presence needs to shine.

2. 3–5 Minute Corporate Video

• With Shoot Only: ~12–14 days
  Includes concepting, scripting, 1–2 shoot days, editing

• Revisions & Final Delivery: 2–3 days

🕒 Total: 14–17 days

When to Choose: Perfect for in-depth company overviews, product explainers, and team stories. The longer format helps build trust and tell a richer narrative. A live shoot is strongly recommended for credibility and engagement.

Choosing Smart: Timeline vs. Purpose

Final Thoughts

Timelines shouldn’t be a mystery. With the right plan, even tight deadlines can deliver impactful results. What matters most is choosing the approach that suits your goals, budget, and audience expectations.

At Sixteen By Nine (SBN) Media Productions, we blend creative strategy with streamlined production—whether you need a fast-turnaround brand film or a high-touch corporate video. We’ll help you navigate the choices and deliver a video that works as hard as you do.

Let’s get started.
Whether you're on a deadline or exploring options, we’re ready when you are. Get in touch today!