3 Marketing Tactics for Solar EPC Projects - Decoding Waaree’s Success

Why should a B2B customer choose your EPC company?

In the high-stakes world of large-scale solar projects, clients don't just look for products or technologies; they look for certainty. They choose the partner they trust to handle enormous complexity, overcome unforeseen challenges, and deliver on time. Your marketing should do more than list your services, it must prove your competence. It needs to show your problem-solving in action and let clients hear directly from others who are confident in your work. As a recognized leader in the solar EPC space, Waaree Renewable Technologies Limited (WRTL) is known for delivering complex, large-scale projects. Sixteen By Nine (SBN) Media expertly translated their on-ground success into powerful video narratives that became a testament to their sophisticated project management and EPC expertise.

As per Gourav Ghosh, Producer at Sixteen By Nine (SBN) Media, "Each solar EPC project has a unique story to tell. Showcasing the project starts with consultations with the marketing team but does not end there. During the shoot, discussions with site engineers can give you additional insights into how challenges were overcome and what unique approaches were used. All this information is shaped as a story in the post production.”

By showcasing the nuances of each project and the expertise required to succeed, Sixteen By Nine (SBN) Media can produce powerful video marketing tools that prove your company's competence to any potential client.

Here are three marketing tactics that build the trust needed to turn a bid into a signed deal.

Marketing Tactic #1: From Harsh Conditions to Hallmarks of Quality Engineering

Case Study: Waaree's 335 MW ACCIONA Energía Project, Bikaner, Rajasthan

Every good story has a conflict. In the desert, the problem was the environment itself. A marketing video here shouldn't just show solar panels; it must document a victory of engineering over extreme conditions. This is how you position your company as a specialist in handling tough projects.

• The Strategic Insight: This project marked ACCIONA Energía’s major entry into India. The project site was 1,400 acres of desert with temperatures swinging from 0°C to 50°C. This created significant challenges for the construction and efficiency of the solar plant. Our narrative goal was to make the audience feel these challenges. We didn't just film the solar plant; we framed the narrative as a hero's journey, with Waaree’s EPC expertise as the hero.

• How We Translated Strategy into Video:

  • 750,000 Bifacial Modules: Sixteen By Nine (SBN) Media didn't just state the number. It used wide shots to show their immense scale and close-up shots to explain visually how they capture sunlight from both sides, a key advantage in the desert.

  • Single-Axis Trackers: Time-lapses were our main tool here. We showed the trackers following the sun, a silent, coordinated movement that visually communicates the system's intelligence.

  • Solar-Powered Robotic Cleaners: Sandstorms were a major operational threat. By capturing these robots gliding across the panels, it created a powerful visual of foresight. Our video showed Waaree didn't just build a plant; they built a system designed to perform in a hostile environment.

The final output tells a story of resilience. It positions Waaree not just as an EPC company, but as a strategic partner that can design solutions and execute projects even in the toughest situations.

How to Film A Solar EPC Project - A Step-By-Step Guide

Marketing Tactic #2: Show the Complete Story of How You Transform a Wasteland into a Renewable Energy Asset

Case Study: Waaree's 980 MWp Greenko Project

What do you do when the land for a project is considered a wasteland? The Kurnool site was 3,000 acres of solid sheetrock and buried boulders, a liability that would make most developers walk away. For a marketer, this isn't just a problem to be highlighted; it’s a story about creating immense value from nothing.

The Strategic Insight: Tactic #1 was about building a system to overcome the challenging terrain. This tactic is about showing how you can fundamentally transform wasteland into a productive asset. The goal is to shift your company's perception from a solar EPC company to a full-scope development partner. For a potential client, this video answers a critical question: "Can this company handle the worst-case geological surprises my project might have?"

How We Built the Narrative Arc:

• Framing the Challenge: Close-up and wide shots of the impenetrable sheetrock made it clear to the viewer that this land had zero agricultural or construction value.

• The Specialized Skill: The core of the video is the precision blasting and sheetrock drilling. This was filmed as a controlled engineering operation. It shows a level of civil engineering expertise that goes far beyond what a typical solar EPC can offer, proving Waaree is equipped for more than just flat, easy sites.

• The Asset: Finally, we showcased the creation of the asset itself. By featuring the methodical process of drilling, construction, and installation, the video highlights expertise in motion before revealing the final result: perfectly level foundations supporting a grid of clean energy. This visual journey from the initial wasteland, through the active construction phase, to the final renewable energy-producing plant tells a powerful and complete story of transformation.

The message to potential clients is powerful: we don't just build on land, we create value from it.

This video proves that the company's value isn't just in its products, but in its ability to prepare the very ground they stand on. The message to potential clients is powerful: we don't just build on land, we create value from it.

Marketing Tactic #3: Use Smaller Projects to Tell a Big Story About Trust

Case Study: Waaree's 3.4 MW Niketan Consultants LLP Project

Not all impactful stories are about massive scale. For a private landowner converting non-fertile land into a power-producing asset, the decision to partner with an EPC company is personal and built on trust, just like our partnership with Waaree.

• The Strategic Insight: For this video, we knew the most valuable shot wasn't from a drone, but from a client speaking honestly about their experience. The goal was to sell trust, not just megawatts.

• The Power of an Authentic Testimonial:

  • A written testimonial is easy to ignore. A professionally filmed one, where you can see the client's confidence, is not. When we filmed D.K. Gowda of Niketan Consultants, our focus was on authenticity. We created a comfortable environment for him to speak freely about the clear communication and on-time delivery.

  • His genuine satisfaction becomes the most powerful marketing tool. This video demonstrates that the same level of professionalism is given to every client. It speaks to any potential partner, reassuring them that their project will receive top-tier attention, regardless of its size.

Why Do You Need a Video for Your Solar EPC Company?

As per Shailesh Rojatkar, Head of Content at Sixteen By Nine (SBN) Media, “In a competitive market, listing your technical capabilities is not enough. You need to show your solar EPC expertise in action. Your future clients will understand your capabilities and expertise through your already executed work. Expertly made videos can achieve this, which is, as we all know the most effective marketing tool.”

Microdramas - the future of Energy Marketing

Here's why video is particularly powerful for a solar company:

1. It Makes Complex Terms Simple and Tangible. How do you explain the efficiency of bifacial modules or the mechanics of a single-axis tracker to a non-technical stakeholder? Text is often too dense and photos are static. Video brings these concepts to life. Through animation, time-lapses, and close-up shots, you can visually break down complicated engineering, making your innovations understandable and impressive to everyone, from investors to potential clients.

2. It Demonstrates Scale in a Way Nothing Else Can. Numbers on spreadsheets alone don't create an impact. Drone footage sweeping across a sea of solar panels does. Video is the only medium that can truly capture the immense physical scale of your projects, transforming an abstract fact into a powerful visual statement about your company's capacity to deliver large-scale results.

3. It Builds Trust by Showing, Not Just Telling. Anyone can claim to be an expert. Video allows you to prove it. Instead of just saying you can handle tough terrain, you can show your team navigating a challenging site. Instead of a written quote, you can present a client on-camera, speaking genuinely about their positive experience. Seeing your team, your equipment, and your completed projects in operation builds credibility and confidence that a document never can.

4. It Tells a Story That Differentiates Your Brand. Your competitors might have similar technology, but they don’t have your story. Was a project completed ahead of schedule in extreme weather? Did your team devise a unique solution to a geological problem? Video captures the human element of these challenges and triumphs. It tells a memorable story about your company's resilience, ingenuity, and commitment, creating a strong brand identity that sets you apart from the competition.

Frequently Asked Questions (FAQ)

1. How long does it take to produce a Solar Energy EPC video?

Sixteen By Nine (SBN) Media can produce your Solar Energy EPC video in 14 days. This includes understanding your requirements, scripting, strategic planning, on-location filming, and post-production work like editing, color grading, sound mastering, and then updates according to feedback.

2. Our projects are very technical. How do you understand the details?

Sixteen By Nine (SBN) Media is the go to company for premium Solar Energy brands in India. Our process starts with a detailed discovery session with your project, marketing, and technical teams. We have experience filming a wide range of industrial processes. Our team is skilled at asking the right questions to turn complex engineering projects into clear and effective visual stories.

3. What is the real business value of a video case study versus a written one?

Video travels faster and wider with more details and showcases the scale and quality of the work executed. Written case studies provide data, but video creates an emotional connection and builds trust much faster. Clients use these videos to shorten sales cycles, win over investors, and attract top talent.

4. Do we need to provide a script?

You can provide us with a script and we can execute the video based on your script. In case you don't have a script or concept, we can start from the concept and develop the script. At each stage we will get approvals on necessary materials. Our team handles the creative development from start to finish. Following our discovery sessions, we develop the narrative concept, write the script or interview questions, and create a full storyboard for your approval before filming begins.

5. Can you film in remote or difficult locations like the ones described?

Yes. Our crews are experienced in managing the logistics for filming in challenging industrial and remote environments across India. We handle all planning to ensure a smooth production.

6. What is the cost difference between a simple project overview and a cinematic case study?

A simple overview may involve basic drone shots and interviews. A cinematic case study, like the ones described here, is built on a deeper strategic approach. It involves narrative development, advanced camera techniques, and a more detailed post-production process. The investment depends on the scale of the project, but the result will definitely be a long-lasting marketing asset that tells a powerful story and positions you as an industry leader.

Your projects are more than just concrete and steel. It’s time to show that your project's story is just as impressive as the project itself.

Ready to turn your solar projects into stories that win trust and market share?

At Sixteen By Nine (SBN) Media, we specialize in transforming powerful narratives into impactful videos that speak to investors, partners, and future clients. With us, you don't just showcase capacity, you show capability, resilience, problem-solving, and impact.

Let’s talk about how your next project can become your strongest marketing asset.