Harpic | AI Ad Animatics

At a Glance

Important Information about this project

Client Name: Reckitt (Harpic)

Industry: FMCG

Purpose: The video showcases the combined efficacy of Harpic Toilet Cleaner and Harpic Flush Matic, presenting a streamlined, automatic solution that ensures sustained hygiene and freshness for weeks after cleaning, while significantly reducing ongoing maintenance concerns.

Platforms: Youtube, Instagram, Facebook, X

Brief: This prodect ad is a high-impact video showcase by SBN Media, created using advanced AI-assisted production and VFX workflows. Through smart compositing, precision rotoscoping, and digitally generated elements, the film delivers clean, visually striking advertising while showcasing the combined cleaning power and long-lasting freshness of Harpic Toilet Cleaner and Harpic Flush Matic.

Camera / AI Tools Used: Google VEO 3.1, Gemini Nano Banana

Editing Software Used: Final Cut Pro

FAQs

1. Will the AI distort our product packaging or logo?

No. We use a process called LoRA (Low-Rank Adaptation) training. We train a custom AI model specifically on your product images. This ensures your label, bottle shape, and branding are rendered with 100% accuracy, unlike generic AI generation which often hallucinates text or details.

2. Can you maintain the same character across different scenes?

5. Can we customize the environment/location?

4. How much faster is this than a traditional shoot?

3. Is the video quality high enough for TV broadcast?

Fully. We are not limited by physical sets. If you need a specific type of bathroom tile, a luxury kitchen, or a specific lighting mood, we generate it digitally. Changes to the set can be made in hours rather than days.

Yes. We generate base images using Nano Banana for superior lighting and composition, then upscale and refine them to 4K resolution. The final output is sharp, artifact-free, and meets technical standards for television and OTT platforms.

Yes. Character consistency is a core part of our AI video production pipeline. We generate a unique "AI Actor" ID that locks facial features and body type. This allows us to place the exact same character in a bathroom, kitchen, or market without them morphing into a different person.

Production is typically 50-70% faster. We eliminate pre-production bottlenecks like casting, location scouting, set construction, and crew logistics. We move directly from script to digital generation and editing.

6. Is this more cost-effective than filming?

Yes. You save entirely on "below-the-line" production costs: no travel, no equipment rental, no location fees, and no actor buyouts. This budget can be reallocated to media spend or creating multiple ad variations.

7. What do you need from us to start?

We need your script (or brief) and high-resolution images of your product from multiple angles for the LoRA training. You do not need to ship physical products to us.

8. What is the resolution?

While raw AI output is often lower resolution, our AI studio utilizes proprietary upscaling neural networks to deliver crisp 4K (Ultra HD) footage suitable for large screens and broadcast.