The SBN Media x La Dazzle Playbook: Building a Status Symbol with AI Ad Film
The Story Behind La Dazzle's AI-Powered Brand Film
SBN Media Team
10/17/20253 min read


A brief landed on our desk with a question that’s a lot harder than it sounds:
How do you sell a dream?
Not a product, but that specific, chest-swelling feeling of making it. That was the real challenge for La Dazzle, a company making gorgeous, high-end modular kitchens. They didn't just want an ad; they wanted to capture the very soul of the "Great Indian Upgrade."
This wasn't about showing off new tech or features. It was about a jump in life, in aspiration. During our talks, one image just kept coming up, and it stuck. It was the picture of a family finally switching off their noisy, old air cooler and turning on their first air conditioner.
That moment....that’s what we had to sell.
It’s more than just cool air. It’s a quiet hum of progress. It’s a physical sign that things are better, that you've moved up. It’s a small, private moment of victory for a family. La Dazzle’s kitchens are meant to give you that same feeling. So, our film had to do more than just show off shiny countertops. It had to hit you with that exact emotional punch. We had to mix the real-world luxury of the kitchen with that invisible feeling of a life well-lived.
Aspiration and Lifestyle Video Packages by Sixteen By Nine (SBN) Media
A Very Specific Dream
La Dazzle wasn't trying to sell a kitchen to everyone. Their focus was sharp: the "aspirational middle class." This is a crowd with more money to spend, with phones full of global trends from social media, who see their home as a scoreboard for their success. For them, a modular kitchen isn't just a place to cook, it's an announcement. An upgrade.
The Sixteen By Nine (SBN) Way: Mastering AI Visuals
The timing was perfect. We’d just wrapped up an AI short film called "Satta King" and the reaction was incredible. People couldn't get over the fact that the characters weren't real actors. When pondering over the feedback, a lightbulb went off in one of our heads - Could we do the same thing, but for a kitchen ad?” Could we use AI to build a world for La Dazzle that felt both perfect and perfectly real?
We started with the script. We pictured a friendly salesperson in a La Dazzle showroom, talking with a family. No pressure, no hard sell. The conversation was about making their life better. We wrote it in Hindi but sprinkled in English words, the way people actually talk, especially when they're talking about their ambitions.
The AI production was an adventure. Anyone who’s worked with this tech knows it can get weird. In early versions, we had spoons popping into existence mid-air or cabinets with a strange, ghostly shimmer. At other times, cabinet handles would magically appear and disappear. But our team just kept pushing. After a lot of trial and error, we learned how to steer the AI to give us the exact shots we had in our heads. We kept La Dazzle in the loop constantly, sharing progress and making sure the world we were building matched the picture they had envisioned in their minds.
Reliance SMART Bazaar AI Video Campaign — Multiple videos produced in record days
The Final Cut: It's Never Just About the Kitchen
What we created is something we’re incredibly proud of. It’s a film that’s warm and colorful, with a soundtrack that really gets you. It’s not just a gallery of nice kitchens. It’s about the life that happens inside them. We wanted to catch the laughter, the quiet chats over tea, the shared meals, all the little things that turn a set of walls into a home. The film is about the heart of these spaces, showing how a kitchen is where memories are made and connections are built.
The film quietly suggested that buying a La Dazzle kitchen wasn't just a purchase; it was a statement. A sign that you’ve truly 'arrived'. This was exactly the feeling the company wanted to own. The story and visuals we created managed to capture that feeling of accomplishment.
Our Takeaway: Bringing Your Vision to Life
The La Dazzle project proved what we've always believed: technology is only as good as the human idea behind it. Our real victory wasn't just using AI; it was our obsession with understanding our client, their customers, and the exact feeling they wanted to own.
It shows we can handle very specific, delicate requests that might seem impossible to others. When a client brings us a vision, no matter how precise, our job is to get in their shoes, grab the right tools, and build it for them, pixel by pixel.
AI Brand Films by Sixteen By Nine (SBN) Media
Want to turn your vision into a story that moves people?
At SBN Media, we don’t just make videos; we craft experiences that capture exactly what your audience feels, dreams, and aspires to. If you’ve got a bold idea or a very specific feeling you want your brand to own, let’s bring it to life, pixel by pixel.

© Sixteen By NIne Media 2024. All rights reserved.