The SBN Media x La Dazzle Playbook: Building a Status Symbol with AI Ad Film

A brief landed on our desk with a question that’s a lot harder than it sounds:

How do you sell a dream?

Not a product, but that specific, chest-swelling feeling of making it. That was the real challenge for La Dazzle, a company making gorgeous, high-end modular kitchens. They didn't just want an ad; they wanted to capture the very soul of the "Great Indian Upgrade."

This wasn't about showing off new tech or features. It was about a jump in life, in aspiration. During our talks, one image just kept coming up, and it stuck. It was the picture of a family finally switching off their noisy, old air cooler and turning on their first air conditioner.

That moment....that’s what we had to sell.

It’s more than just cool air. It’s a quiet hum of progress. It’s a physical sign that things are better, that you've moved up. It’s a small, private moment of victory for a family. La Dazzle’s kitchens are meant to give you that same feeling. So, our film had to do more than just show off shiny countertops. It had to hit you with that exact emotional punch. We had to mix the real-world luxury of the kitchen with that invisible feeling of a life well-lived.

Aspiration and Lifestyle Video Packages by Sixteen By Nine (SBN) Media

A Very Specific Dream

La Dazzle wasn't trying to sell a kitchen to everyone. Their focus was sharp: the "aspirational middle class." This is a crowd with more money to spend, with phones full of global trends from social media, who see their home as a scoreboard for their success. For them, a modular kitchen isn't just a place to cook, it's an announcement. An upgrade.

Why AI Was the Right Choice for This Brief

We had a very specific dream to sell, and for that, traditional filming has limitations. A "dream" needs to be perfect. Real-world shoots are bound by finding the perfect location, the right props, and the perfect lighting. One shadow, one smudge, and the illusion of perfection is broken.

This is where we saw the strategic advantage of our new toolkit.

1. Building the Unbuilt: AI allowed us to create the idealized La Dazzle kitchen, a perfect blend of their best designs in a world that felt warm, premium, and flawless—a showroom that exists perfectly in the imagination.

2. The Power of Iteration: We knew this brief would be about fine-tuning a "feeling." A traditional shoot is rigid. If a client doesn't like a shot, a reshoot is a costly, time-consuming nightmare. Our process meant we could regenerate, pivot, and refine our visuals based on client feedback until every single frame felt right.

We weren't using this technology because we could; we were using it because the brief demanded this level of perfection and flexibility.

The Sixteen By Nine (SBN) Way: Human Artistry & The AI Process

The timing was perfect. We’d just wrapped up an AI short film called "Satta King" and the reaction was incredible. A lightbulb went off, could we do the same thing, but for a kitchen ad?

It started with the script. To connect with the audience, we generated three distinct script iterations, all in Hindi. One used a vernacular UP accent, another was in plain Hindi, and the third was a modern 'Hinglish' script that naturally mixed in English words, like using "because" instead of "kyunki." The third script was the clear winner. The client agreed it had the precise, premium vibe a middle-class family would want to see themselves in.

With the script locked, the production adventure began. Our creative directors had to become visual storytellers in a new way. A line about "a quiet hum of progress" couldn't just be filmed; it had to be designed. This translated into prompts describing the softness of under-cabinet lighting, the steam gently rising from a teacup, and the complete lack of clutter. We weren't just prompting for objects; we were prompting for moods.

Of course, the tech had its quirks. We saw spoons pop into existence mid-air and cabinets with a ghostly shimmer. But the bigger challenge was creative. Our initial visuals, while beautiful, were too generic. The client rightly pointed out that it felt like we were portraying them as a home construction company, not a specialist in high-end modular interiors.

This feedback was where our new process shone. We didn't need to scrap the project. We simply pivoted. We rigorously cut unnecessary scenes—like home exteriors and generic living rooms—and steered the tools to focus specifically on La Dazzle's products. We drilled down on the details: the smooth glide of different drawers, the cleverness of the functionalities, and the tactile beauty of the finishes.

And the process didn't end with the raw generation. What you see is the result of human artistry. Our editors and artists took these visual foundations, composited the best elements, color-graded every shot to match La Dazzle's warm brand palette, and seamlessly edited them to the soundtrack.

The final piece of the puzzle was the voice. We had initially planned for a male VO, but a female voice just felt more digestible, serene, and relatable. It was the last change that softened the entire film, making it feel less like a sales pitch and more like a warm invitation.

Reliance SMART Bazaar AI Video Campaign — Multiple videos produced in record days

The Final Cut: It's Never Just About the Kitchen

What we created is something we’re incredibly proud of.

The La Dazzle film tapped into something bigger than one brand's story. Across India, the new middle class is quietly rewriting the rules of home upgrades, and kitchens and wardrobes have become the twin pillars of that shift.

Just as the first AC symbolized a family's arrival, today's modular kitchen does the same. But the language has changed. Buyers now seek handleless minimalism, matte finishes, and concealed hardware: design cues that whisper progress rather than shout it. These aren't just aesthetic choices; they're status signals calibrated for small urban footprints and built to photograph beautifully, whether for guests or for Instagram reels.

This is the landscape La Dazzle lives in, and the world our film needed to reflect: a home where progress is measured in smooth drawer glides and sensor lighting: small luxuries that announce, quietly but unmistakably, that things are better now.

It’s a film that’s warm and colorful, with a soundtrack that really gets you. It’s not just a gallery of nice kitchens. It’s about the life that happens inside them: the laughter, the quiet chats over tea, the shared meals.

The Client's Perspective: "They Captured the Feeling"

A case study is only successful if the client's vision is realized.

"We came to SBN with an abstract feeling, not just a product. It was about 'arriving.' Frankly, we were unsure how anyone could film that. The AI-driven process was a revelation. When they pivoted from generic home shots to focusing on the intimate details of our drawers and finishes, we knew they understood. The final film isn't just an ad; it's our brand's soul in video form."

— Sugandha (Executive Manager, La Dazzle)

The Results: Measuring a "Feeling"

The film wasn't just watched; it was understood. We moved beyond simple "nice kitchen" comments.

• Audience Sentiment: The social media comments on YouTube and Instagram were dominated by aspirational phrases like, "This is my dream home" and "Exactly the premium feel I want." The audience was echoing the brief back to us.

• Engagement: The video saw a significantly higher share rate than La Dazzle's previous content, indicating that viewers were not just watching, but endorsing the vision.

• Business Impact: Following the campaign launch, La Dazzle reported a tangible increase in showroom inquiries that
  specifically referenced the "premium" and "modern" look from the film.

The film quietly suggested that buying a La Dazzle kitchen wasn't just a purchase; it was a statement. A sign that you’ve truly 'arrived'. This was exactly the feeling the company wanted to own. The story and visuals we created managed to capture that feeling of accomplishment.

Our Takeaway: Bringing Your Vision to Life

The La Dazzle project proved what we've always believed: technology is only as good as the human idea and the strategic obsession behind it.

The real lesson here is for all aspirational brands: your customer is buying a promise, and the product is just the proof. The new "status" is no longer about shouting; it's about whispering. It’s in the matte finishes, the soft-close drawers, and the handleless design. Your marketing must do the same. This film works because it's quiet, warm, and confident—just like the products themselves.

This project redefines how to handle hyper-specific client requests. Where traditional methods might force a compromise, our process allows us to build a client's exact vision. The question is no longer, "What can we find to shoot?" but "What should we dream up?"

Want to turn your vision into a story that moves people?

At Sixteen By Nine (SBN) Media, we don’t just make videos; we craft experiences that capture exactly what your audience feels, dreams, and aspires to. If you’ve got a bold idea or a very specific feeling you want your brand to own, let’s bring it to life, pixel by pixel.